Online Marketing Analyst
EF Education First
Online marketing Analyst - On SiteWe are looking for a skilled and data-driven Online Marketing Analyst to join our marketing team. This role focuses on the management, tracking, and optimization of Social Media Advertising campaigns (Meta, TikTok, etc.), Paid Search (Google Ads) and WhatsApp marketing . The ideal candidate will have strong analytical skills, a deep understanding of performance marketing metrics, and the ability to translate data into actionable insights.
Key responsibilitiesTrack Social Media advertising campaigns, including Meta Ads and TikTok Ads.Monitor, and optimize Paid Search campaigns across Google Ads and other relevant platforms.Execute WhatsApp Marketing strategy, supporting the sales team to qualify leads faster.Track, analyze, and report on campaign performance, providing regular insights and recommendations for improvement.Design and develop ad assets optimized for each platform and audience.Partner with growth functions (Email, Social Media) to deliver effective campaigns in those channels.Monitor trends and industry updates to ensure campaigns are aligned with best practices.Collaborate with cross-functional teams to ensure marketing goals align with overall business objectives.Identify new opportunities for audience targeting, keyword expansion, and campaign optimization.Qualifications:Bachelor's degree in Marketing, Business, Communications, or related field.2+ years of experience managing Paid Search and Social Media campaigns.Strong proficiency in Google Ads, Microsoft Ads, Meta Business Suite, TikTok Ads Manager, etc.Solid understanding of performance metrics (CTR, CPC, CPA, ROAS, etc.) and conversion tracking.Analytical mindset with excellent problem-solving skills.Strong organizational skills and attention to detail.Excellent communication skills, both written and verbal, in English.Ability to work independently and as part of a team in a fast-paced environment.About EF Education FirstAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All posts are subject to a criminal background and reference check.
Key responsibilitiesTrack Social Media advertising campaigns, including Meta Ads and TikTok Ads.Monitor, and optimize Paid Search campaigns across Google Ads and other relevant platforms.Execute WhatsApp Marketing strategy, supporting the sales team to qualify leads faster.Track, analyze, and report on campaign performance, providing regular insights and recommendations for improvement.Design and develop ad assets optimized for each platform and audience.Partner with growth functions (Email, Social Media) to deliver effective campaigns in those channels.Monitor trends and industry updates to ensure campaigns are aligned with best practices.Collaborate with cross-functional teams to ensure marketing goals align with overall business objectives.Identify new opportunities for audience targeting, keyword expansion, and campaign optimization.Qualifications:Bachelor's degree in Marketing, Business, Communications, or related field.2+ years of experience managing Paid Search and Social Media campaigns.Strong proficiency in Google Ads, Microsoft Ads, Meta Business Suite, TikTok Ads Manager, etc.Solid understanding of performance metrics (CTR, CPC, CPA, ROAS, etc.) and conversion tracking.Analytical mindset with excellent problem-solving skills.Strong organizational skills and attention to detail.Excellent communication skills, both written and verbal, in English.Ability to work independently and as part of a team in a fast-paced environment.About EF Education FirstAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All posts are subject to a criminal background and reference check.
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