Job Description

Posted 1 week ago

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!

We’re looking for a Senior Online Marketing Data Analyst to join our Performance Marketing team in Barcelona at eDreams ODIGEO.

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Why eDreams ODIGEO

​Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.

20 million customers – 44 markets – 5 brands – 6.5M members in Prime

16.2 million bookings FY23 – More than 50,000 bookings per day – 100 million daily user searches 

1400 employees – More than 50 different nationalities – 99% permanent contracts – 36.3 average age

We’re a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.

What you will do

The Role’s Key Responsibilities and Tasks

As a Senior Online Marketing Data Analyst, you will play a pivotal role in shaping our marketing strategy through data-driven insights. Your expertise will drive customer growth, optimize marketing spend, and maximize ROI, ensuring our campaigns deliver measurable impact.

​Working alongside data science, data engineering, marketing, and product teams, you will transform raw data into powerful strategies. If you thrive on solving complex problems and crafting data-driven stories that influence key decisions, this is your opportunity to make a real impact.

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​Performance Monitoring & Optimization

Develop and maintain real-time dashboards tracking key performance indicators (KPIs).

Own the performance monitoring of marketing campaigns across various channels.

Identify opportunities and anomalies early, proactively raising insights to drive optimizations.

Recommend course corrections and strategic shifts to maximize customer acquisition and ROI.

Translate data into compelling narratives that influence senior leadership and marketing
decisions.

Identifying Growth Opportunities and Actionable Insights

​Collaborate with stakeholders across marketing, product, and data teams to deeply understand business objectives.

​Uncover opportunities for scale and inefficiencies in marketing spend, transforming findings into actionable strategies.

​Support marketing strategy through data-driven insights on targeting, creative performance, and campaign objectives.

Experimentation & Advanced Testing

Lead the test-and-learn agenda, collecting stakeholder input and identifying high-impact hypotheses to test.

Design a structured testing roadmap, ensuring hypotheses align with strategic marketing objectives.

Guide marketing teams on proper campaign setup, budget allocation, and execution of A/B and multivariate tests.

Analyze results, extract clear learnings, and apply them to optimize future campaigns and strategy.

Budget Setting & Optimization

Define optimal budget allocation across campaigns, segments, and durations, ensuring alignment with payback targets.

Continuously monitor campaign performance, providing insights to adjust spend and maximize efficiency.

Target Setting & Forecasting

Assist in developing business cases, forecasting potential conversions and revenue based on investment scenarios.

Establish performance benchmarks and targets (e.g., CPA, ROAS, frequency caps) to steer marketing execution.

Forecast expected conversion and revenue volumes based on the media plan, flagging when adjustments are needed.

Provide real-time reporting, tracking performance against set targets and forecasts.

Data Enablement & Data Quality Monitoring

Collaborate with data engineers to build a robust data ecosystem tailored to marketing reporting needs.

Define and implement automated data quality checks to ensure data integrity and reliability.

Act as the first line of support in resolving data discrepancies, collaborating with engineers to troubleshoot issues efficiently.

Ensure data integrity in reporting and analysis at all times.

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What does success look like?

The ideal candidate is an analytical powerhouse with a deep understanding of marketing, customer behavior, and performance measurement. They combine technical proficiency, business acumen, and storytelling skills to deliver high-impact insights.

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They are:

✔ Strategic thinkers who challenge assumptions and uncover hidden opportunities.

✔ Clear communicators who turn complex analyses into actionable recommendations.

✔ Proactive problem solvers who anticipate challenges and propose solutions.

✔ Collaborative leaders who thrive in cross-functional teams.

​✔ Self-driven and results-oriented, always striving for excellence.

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​What you need to succeed:

Must-haves

Strong Analytical Expertise – Ability to turn complex datasets into actionable insights.

5+ Years of Experience – Background in marketing analytics, digital marketing or performance measurement.

Technical Proficiency – Advanced SQL and some experience with Python, R, or similar.

Data Visualization Mastery – Proficiency in Superset, Looker, or similar tools.

Marketing Knowledge – Deep understanding of digital marketing channels, attribution model’s logic, A/B and multivariate testing.

Exceptional Communication Skills – Ability to tell a clear, compelling data-driven story to both technical and non-technical stakeholders.

Problem-Solving Mindset – Ability to connect dots, think strategically, and challenge the status quo.

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Desirable

Advanced Degree – Master’s in Statistics, Mathematics, Engineering, Physics or a related field.

Cloud & Big Data – Experience with Google BigQuery, AWS Redshift, or Snowflake.

Experience in Online Travel or E-Commerce – Understanding of travel marketing and industry dynamics.

Project Management – Leading complex analytical projects with cross-functional teams.

What’s in it for you?

The best talent deserves the best benefits

 At eDO, we want you to be a part of our success story and great culture.

Here’s what we offer:

A rewarding Compensation package!