Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
Develop pricing strategies, balancing firm objectives and customer satisfaction
Compile lists describing product or service offerings