Job Summary
This role is responsible for planning, supervising and analyzing digital campaigns to drive our business objectives in differents stages of customer journey, supporting in the country Online Sales Team.

Will oversee campaign strategies, ensuring teams execute and optimize effectively to meet desired outcomes. Responsibilities include market research, audience segmentation, content creation and implementation, digital marketing performance analysis, providing tactical recommendations, and delivering results analysis, including findings and detected trends, in a report to share with other sales teams/various business teams. Additionally, you will work closely with cross-functional teams and utilize your marketing strategy expertise to drive success.

You will get the chance to work with a diverse and skilled team, leverage cutting-edge marketing tools and technologies, and help develop impactful campaigns that connect with our target audience.

Responsibilities

Develop and execute strategic marketing campaigns aligned with business objectives and budgets.Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.Conducting market research and analyzing consumer insights to identify target audience segments, preferences, and behaviors.Tracking campaign performance, analyzing data and metrics, and providing actionable insights and recommendations for campaign optimization.Leverage digital marketing channels to maximize campaign key indicators and increase sales.Providing results analysis, including findings and detected trends, in a report to share with other teams.Ensuring proper execution and optimization of campaigns to meet desired outcomes.Utilizing state-of-the-art marketing tools and technologies to drive campaign success.Mentoring and training junior staff members to help them grow within the organization.

Education & Experience Recommended

Bachelor’s degree on Business Administration, Marketing, Digital Marketing, Ecommerce or related.Master’s degree on Ecommerce, Omnichannel, Digital or related (Optional).At least 5 years of experience in Digital Marketing or Ecommerce in a similar role.Experience in Digital Marketing: SEO, SEM, PLA, Display, Retail Media platforms, Social Media & CRM.Experience in Sales: Consumer, Retailers or similarRelevant certifications in digital marketing and campaign management.Advanced Knowledge and Management of Tools and techniques, including social media platforms, email marketing software, post schedulers and web analytic tools: Analytics & Google Ads, Retail media, Looker Studio, Meta & Tik Tok business suite.Advanced management of Microsoft Office and intermediate Power BI package.Fluent in Spanish and English at a conversational level.

Required Certifications

Google: Analytics, AdsRetail Media: Mercado Ads, Amazon Ads

Knowledge & Skills

Analytical thinking and problem solving.Leadership and Team-work skills.ProactiveExcellent communication skillsResponsibleResilient and works well under pressureStrategic thinking.Results orientedSkills for relating to influencing others and teamwork skills.Workflow Management & Business process

Cross-Org Skills

Effective CommunicationResults OrientationLearning AgilityDigital FluencyCustomer Centricity

Impact & Scope

Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process in the Retail Campaign.

Complexity

Responds to moderately complex issues within established guidelines .

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.