LOCATION: Songjiang Province, Shanghai

REPORTS TO: Manager, Outbound Digital Marketing     

DIRECT REPORTS: None        

WORKPLACE TYPE:  Hybrid

We are seeking a Outbound Digital Marketing Specialist to join our global digital marketing team. This role will work within the Digital Marketing Center of Excellence supporting global and regional initiatives.

The Outbound Digital Marketing Specialist is responsible for executing day-to-day digital marketing operations with an emphasis on campaign development with a specific focus on out-bound marketing tools. They will lead the design, development and execution of outbound programs including always on programs, nurture programs and programs designed to support specific one-off initiatives. This specialist will also lead and execute all activities related to the use of the WeChat channel specifically in the Asia Pacific region.

As a Outbound Digital Marketing Specialist your responsibilities are:

Develop, execute and optimize outbound digital campaigns via Salesforce Pardot and other related toolsDesign flows and paths for customers and prospects designed to encourage conversion and support more efficient decision making in channels such as email, landing page and gated assetsSupport the promotion of key content, events and activities such as tradeshows, webinars and customer events to drive an engaging and differentiated customer experience and high conversion focusExecute rapid deployment of campaigns leveraging standardized templates based on the needs of the business and in line with the marketing communications planTest and iterate designs, templates and campaign approaches in order to drive improved conversion rates across all outbound activitiesLead and execute all WeChat activities in region including managing company profile page, supporting content, related app and integration development and demand generation activitiesWork with operations and inbound teams within digital marketing organization, particularly with the planning manager, on customer journey activities and the alignment of customer decisions to all outbound programs

 

You will be best suited for the role if you have:

Degree in Marketing, Business, or a related fieldExperience in outbound digital marketing, demand generation, and conversion rate optimizationExperience in managing social media channels and standalone apps, especially WeChatKnowledge of marketing automation tools and CRM systemsExcellent communication skills, both written and verbalStrong analytical and problem-solving skillsFluency in English, both written and spokenAbility to work both independently and effectively with cross-functional teams in a fast-paced and global environmentStrong attention to detail and ability to effectively manage time and meet deadlines

Relocation Available:

No