Req ID:4717 Category:Corporate/Management Location Name:Alpha Staff - Service Experts Location Address:3400 N Central Expy, Suite 410, Richardson, TX 75080 Status:Full-Time

Location: FSO – Richardson, TX

Job Title: Owned Media Director

Reports To:  VP of Marketing

Status: Full-time

Category: Marketing        

Location Address:  3400 N. Central Expressway, Richardson, TX 75080 (Hybrid)

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

We are seeking an experienced Owned Media Director to lead our owned channel strategy and execution across email, CRM/CDP, website, SMS, organic social, and content marketing initiatives. This strategic role will oversee the development and optimization of all owned media channels to drive engagement, retention, and revenue while building lasting relationships with our audience.

Key Responsibilities:

Develop and execute digital marketing strategies across all owned channels (website, eCommerce, SEO, email, SMS, organic social media, phone and chat)Lead SEO strategy including keyword research, on-page optimization, and content strategyOwn email marketing programs including automation, segmentation, and campaign optimizationManage social media strategy and content calendar across all platformsMonitor and analyze website performance, user behavior, and campaign metricsCreate and maintain marketing dashboards and regular performance reportsOptimize conversion rates across propertiesDrive efforts to convert paid to owned media, increasing new customer counts, fostering retention and engagement, and lowering churnManage relationships with marketing agencies and vendorsStay current with digital marketing trends and best practices

 Required Qualifications:

Bachelor's degree in Marketing, Digital Marketing, eCommerce or related field3-5 years of experience in digital marketingProven experience managing owned media channelsStrong knowledge of SEO principles and best practicesExperience with email marketing platforms and automationExperience utilizing a CDP, customer data platformProficiency in web analytics tools (Google Analytics, etc.)Experience with A/B testing and conversion rate optimizationUnderstanding of HTML, CSS, and basic web development principles

Technical Skills Required

Google Analytics (Google Analytics 4 certification preferred)Email marketing platformsSEO tools (SEMrush, Ahrefs, or similar)Social media management platformsMarketing automation softwareCRM/CDP platformsData visualization toolsHTML/CSS basics

Preferred Qualifications

Experience with marketing automation platforms and customer segmentationKnowledge of marketing APIs and data integrationExperience with CRM/CDP systemsUnderstanding of data privacy regulationsBackground in performance marketing

Essential Skills

Strong analytical and data interpretation abilitiesExcellence in digital campaign managementResults-driven mindset with focus on ROIAbility to translate data into actionable insightsStrong project management skillsCreative problem-solving abilitiesExcellent written and verbal communicationAbility to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

Competitive Pay with incentive opportunities.Paid Time Off and Company Holiday Pay.Medical, Dental, and Vision Insurance programs.401(k) Retirement Savings Plan with company matching contributions.Life Insurance and disability insurance options.Supplemental benefit programs.World Class Training opportunities through our Experts University.Career Development opportunities.

Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email talentacquisition@serviceexperts.com

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