Paid Media Coordinator 

Our team is seeking a highly driven Paid Media Coordinator with 1–2 years of experience to join our dynamic marketing team. In this role, you'll play a key part in executing paid media campaigns across platforms such as Google, Meta, Pinterest, and Snapchat. Additionally, you'll have the opportunity to broaden your skill set by exploring media buying on platforms like Amazon Ads, TikTok, Microsoft and more. You will report to our Associate Director of Media Strategy and assist in executing paid media campaigns. Your responsibilities will encompass all aspects of campaign execution, including implementation, monitoring, optimization, analysis, and reporting. The ideal candidate will have a solid understanding of KPIs in paid digital marketing, hands-on experience managing paid media campaigns, a passion for data-driven A/B testing, and a strong interest in skincare. 

Responsibilities: 

Actively support and implement paid media campaigns.  Analyze and report on performance data, providing insights, interpretations, and action plans for optimizations based on conclusions.  Stay up to date with best practices in paid media (including betas, ad network updates, and innovation opportunities).  Write ad copy and provide creative guidance to the Marketing Design team.  Collaborate with the broader digital marketing and design teams to ensure alignment of paid digital marketing initiatives across customer touchpoints. 

Requirements: 

1–2 years of experience planning, buying, and optimizing cross-platform paid media ads within native platforms. AGENCY EXPERIENCE IS A PLUS.  Familiarity with and passion for skincare, SPF, and beauty trends on social platforms is a plus.  Strong understanding of paid media KPIs, including ROAS, CAC, CPC, CPA, CPM, etc.  Excellent organizational skills with the ability to manage campaign deliverables, ensuring creative assets, audiences, and other campaign inputs remain on schedule.  Experience in writing ad copy and pulling reports to evaluate creative performance.  Demonstrates a test-and-learn approach to marketing, with the ability to assess new opportunities (audiences, creative, or inventory) and make data-driven decisions that drive measurable performance improvements.  Strong communicator with a positive, can-do attitude and a willingness to pitch in to get things done.  Proficiency in handling CRM audience ideation and uploading data into various platforms to scale 1st party data initiatives.  Ability to use GA4 to analyze website traffic, track key metrics, and generate insights for optimizing campaigns.  Intermediate proficiency in Microsoft Excel (e.g., Pivot Tables) and familiarity with Google Slides, Google Sheets, and Google Docs.  Ability to manage multiple tasks in a fast-paced environment and meet tight deadlines.  Strong verbal and written communication skills.  Detail-oriented and organized.  Experience with the attribution platform Triple Whale is a plus.