About Us

With over 60 years of history, Pizza Hut has become the world's largest pizza company, with 18,000+ stores across 100 countries. We're proud to operate nearly 300 Pizza Hut Delivery outlets in the UK. At Pizza Hut, our North Star is to be the top pizza choice, bringing people together through the joy of pizza. We're passionate about delivering extraordinary experiences to our beloved customers, keeping our team members happy, and collaborating with our franchisees. 

As part of the YUM! Brands family, which includes KFC, Taco Bell, and The Habit Burger Grill, Pizza Hut proudly stands alongside the largest restaurant group worldwide. Together, we strive for culinary excellence and unmatched dining experiences, whether in our restaurants or at home.

 

Job Purpose

A true digital native! You will be a key player in the team to execute the Pizza Hut UK Delivery marketing and paid media strategy to relentlessly drive sales daily through your passion to leverage data.

The purpose of this role is to drive digital marketing success, achieving sales and customer targets through innovative strategies and optimization. You'll lead performance marketing, paid media, enhance app engagement, and manage key agency relationships. Collaborating with Marketing and web development teams, you'll own campaigns with business goals, support local Pizza Hut marketing, and champion data-driven insights. By building strong partnerships with social networks, search engines and other paid media outlets, and utilising data, you'll ensure continuous improvement and stay ahead of market trends. This role is pivotal in shaping our digital presence and achieving impactful results.

 

Job Functions

Areas You Will Impact:

Own and execute performance marketing delivering sessions, sales and customer targets. Lead and manage relationship with digital media agency and work independently to continually improve paid support with the aim to drive sales. Be an online marketing and media expert with a drive and passion for all things digital. Monitor, track and analyze daily channel performance, optimizing campaigns to maximize efficiencies working towards KPIs whether brand awareness or direct response. Lead local store marketing (LSM) strategy for in-store & digital channels, communicating with franchisees and collaborating with wider digital team to execute.  Brief asset requirements for digital marketing and paid media channels. Lead audience engagement strategies, specifically gaming. Drive app downloads and usage through app marketing campaigns.  Develop and execute innovative lead generation campaigns to increase opt-in customer base. Develop testing framework and plans for creative, messaging and targeting across all channels.

Responsible for delivering and aligning digital marketing with key business priorities:

Collaborate with the wider marketing team to support marketing campaigns  Work closely with the wider Digital team to identify opportunities to increase CVR of paid media traffic – applying a test and learn approach. Represent the Marketing Team on key projects when required.

Lead development and execution of digital channel strategies:

Build a strong relationship with social networks, Google and Bing understanding market trends.  Continuously explore new platforms and technologies to enhance campaign performance and achieve growth. Drive the commercial success of local store marketing across all digital channels.  Advocate and champion attribution and customer data and insights. Ensuring learnings are applied across marketing and the wider business (where relevant).  Develop weekly channel, attribution and customer insights to share with the wider team, driving awareness and discussion of the digital channel execution.

Requirements

Experience in growth and execution of paid media and paid search marketing strategies, working knowledge of Google AdWords would be an advantage.  A track record of implementing multi-variant tests and testing frameworks to gain insight and drive performance. Experience with all the major social platforms (i.e. Facebook, Twitter, Instagram, TikTok). Knowledge of local marketing strategies  Experience of managing multiple stakeholders.  Strong analytical skills: experience in Google Analytics preferred.  Self-starter with a high degree of initiative to work independently on assignments of moderate score and complexity. Strong verbal and written communication and presentation skills. You should be comfortable organizing large teams (both in person and virtually) to give live presentation, demos, lead workshops or conduct training sessions with participants from across the RSC and Restaurants. An effective team player.  You will need to build trust quickly and learn quickly from others so that you can work with credibility and at pace. Excellent relationship building skills, you will be able to influence and coach others, not necessarily in your team or direct reporting line.  Able to challenge the norm and provide alternative solutions and creative solutions to problems. 

Preferred Qualifications

Ideally a minimum of 3 years’ experience working in or with an established and recognized marketing organization. Franchise experience either in a Brand and Marketing function or another relevant role.  Commercial acumen and knowledge of Franchise business operations.  Ideally a level of higher education or diploma in a Brand/ Marketing and/or Commerce/Business-related field.

Working Relationships

Commercial Finance Teams Media Agency Business Partners Operations And Restaurant Excellence Teams Brand, Marketing and Digital Team Franchisees and Above Restaurant Leadership teams

Work Environment

This role is based out of our Restaurant Support Centre in Central London, a minimum of 2 days per week. Travel to UK stores will be required according to business need combined with home working.  The role will be franchise-facing and you will also be required to attend franchisee offices, and other locations from time to time. The role will require a high degree of project-based work and so relationships will need to be nurtured face to face where practical. There will be events throughout the year that will take place in London including (but not limited to) RSC days, Functional team meetings / 121s and supporting with market visits.