Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Job Description

Trupanion is seeking a results-driven and innovative Paid Media Marketing Manager. In this role, you will be responsible for managing and optimizing digital paid media campaigns across various platforms. Your main goals will be to increase conversions, maximize the ROI on paid media efforts, and contribute directly to Trupanion’s overall growth.

You will work directly with Trupanion’s partnered digital agency, leveraging them as an extension of your team, to develop, implement and manage all paid media campaigns across search, social and programmatic. You will also work across internal teams, including Brand, Digital, and Growth Insights, to optimize the performance of each campaign.

You will excel in this position if you:

Thrive at the intersection of creativity and data- being equally capable and excited about leveraging data to make decisions and supporting creative developmentAre customer-centric and have a strong ability to zoom out and see the broader customer experience and journeyHave a curious mindset and are always thinking about the next A/B testAre a strong communicator and able to easily cater your communication from agency to digital partner to senior leadership

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

What you will do:

Develop, implement and manage all aspects of paid media campaigns alongside our digital agencyMonitor and allocate paid media budgets to ensure effective spend to goalsAnalyze and optimize all facets of campaigns for performance improvement, including creative/copy, targeting, and landing pageCollaborate with the creative team to design compelling ad copy, imagery and videos that align with campaign goals and brandingDevelop robust A/B testing roadmap across all elements of ad campaignsStay up to date on trends in digital marketing and paid media, including platform updates, best practices, new features and competitor strategiesDefine goals and effectively lead all aspects of channel execution, while identifying tactics with high lead volume and conversion potential.Drive day-to-day operations of agency partnership

Experience you have:

3+ years of paid media experience, including budget management, with proven success in campaign resultsExperience using analytics tools such as Google Analytics

What you’ll bring:

Strong understanding of performance metrics and KPIsExcellent communication and collaboration skillsAbility to manage multiple campaigns and deadlines in a fast-paced environmentProficiency with major paid advertising platformsKnowledge of SEO and organic traffic strategies to complement paid efforts

Compensation:

The pay range for this position is $90,000 -$100,000, on a full-time schedule.Along with base salary, Trupanion employees may be eligible for monthly bonuses.We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

Additional Information

Benefits and Perks:

Full medical, dental, and vision benefits at no cost to the employeeFour weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)Five-week sabbatical after five years of employmentOpen, casual, pet-friendly, and fun office environmentFree medical health insurance for your pet (1 dog or cat)Paid time off to volunteer at nonprofit organizationsSeattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.