As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels.

Your primary duties will include:

Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments Developing comprehensive paid media strategies and campaign plans to achieve client goals Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms Continuously monitoring campaign performance, making data-driven optimizations to improve results Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels Generating detailed reporting and presenting insights to client. Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape