Develop and implement effective PPC campaign strategies aligned with business objectives. Conduct in-depth keyword research to identify high-volume, targeted keywords. Create compelling and persuasive ad copy for search, social media, and other advertising platforms. Manage campaign budgets and bidding strategies to maximize return on ad spend (ROAS). Monitor campaign performance, analyze data, and identify opportunities for improvement. Generate insightful reports to track progress and communicate results to stakeholders. Stay up-to-date with the latest PPC trends and best practices. Collaborate with the marketing team to ensure paid advertising efforts are integrated with broader marketing initiatives. Manage and optimize landing pages to improve conversion rates.