Paid Media Specialist - Freelance, Remote - Global
Magic One
Paid Media Specialist - Freelance, Remote - Global
DescriptionAbout the ClientOur client is a leading global growth marketing agency that specializes in supporting enterprise brands across various industries. They offer a comprehensive suite of digital marketing services, including SEO, content marketing, paid advertising, video production, and conversion rate optimization. The agency prides itself on its innovative approach, leveraging cutting-edge technology to enhance performance for its clients. With a track record of working with renowned brands in e-commerce, travel, healthcare, finance, and real estate sectors, this agency is at the forefront of driving digital growth strategies for businesses worldwide.
Why does this role exist?\nThis role exists to drive transformative growth for our enterprise clients through expert management of high-impact paid media campaigns. The Paid Media Specialist will be instrumental in leveraging cutting-edge technologies and innovative strategies to maximize ROI, ensuring our agency remains at the forefront of digital marketing excellence. By developing and executing sophisticated, data-driven paid media initiatives, this position will directly contribute to our mission of delivering top-tier solutions that significantly impact our clients' bottom lines, while also fostering long-term partnerships and solidifying our reputation as industry leaders in the digital marketing landscape.
The Impact you'll makeCampaign Strategy and Execution\nDevelop comprehensive paid media strategies aligned with client goals\nCreate, manage, and optimize campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)\nImplement advanced targeting techniques to reach ideal audiences\nPerformance Analysis and Optimization\nConduct regular performance analysis to identify areas for improvement\nPerform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness\nProvide data-driven recommendations to enhance campaign performance and ROI\nBudget Management and Reporting\nEfficiently allocate and manage client budgets across multiple channels\nPrepare detailed performance reports and present insights to clients and internal teams\nMonitor and optimize campaigns to meet or exceed target KPIs\nCross-functional Collaboration\nWork closely with creative teams to develop compelling ad content\nCoordinate with SEO, content, and social media teams for integrated marketing strategies\nCommunicate campaign performance and strategies to account managers and clients\n
Skills, Knowledge and ExpertiseRequired Qualifications:\n3-5 years of experience in digital marketing with a focus on paid media\nProven track record of managing successful campaigns across major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)\nProficiency in data analysis and performance tracking using tools like Google Analytics\nExperience in budget management and optimization for multiple client accounts\nRelevant certifications (e.g., Google Ads, Facebook Blueprint)\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\n
Your superpowers are...\nExpert-level knowledge of paid media platforms and their latest features\nStrong analytical skills with the ability to translate data into actionable insights\nExcellent copywriting skills for creating compelling ad content\nAdaptability to rapidly changing digital marketing trends and platform updates\nExceptional time management and ability to juggle multiple projects simultaneously\nCreative problem-solving skills to overcome campaign challenges\nClear and effective communication, both written and verbal\nYou should apply if...\nYou thrive in a fast-paced environment and enjoy the challenge of managing multiple client accounts\nYou're passionate about digital marketing and constantly seek to expand your knowledge\nYou have a data-driven mindset but also value the creative aspects of advertising\nYou're a team player who enjoys collaborating with diverse groups to achieve common goals\nYou're detail-oriented but can also see the big picture in marketing strategies\nYou're resilient and view setbacks as opportunities for learning and improvement\nYou're excited about the potential to make a significant impact on client businesses through effective paid media strategies\n
Benefits
Department: Boutique Client
Employment Type: Freelance
Location: Philippines
Reporting To: Client via Magic
Compensation: $5.00 / hour
DescriptionAbout the ClientOur client is a leading global growth marketing agency that specializes in supporting enterprise brands across various industries. They offer a comprehensive suite of digital marketing services, including SEO, content marketing, paid advertising, video production, and conversion rate optimization. The agency prides itself on its innovative approach, leveraging cutting-edge technology to enhance performance for its clients. With a track record of working with renowned brands in e-commerce, travel, healthcare, finance, and real estate sectors, this agency is at the forefront of driving digital growth strategies for businesses worldwide.
Why does this role exist?\nThis role exists to drive transformative growth for our enterprise clients through expert management of high-impact paid media campaigns. The Paid Media Specialist will be instrumental in leveraging cutting-edge technologies and innovative strategies to maximize ROI, ensuring our agency remains at the forefront of digital marketing excellence. By developing and executing sophisticated, data-driven paid media initiatives, this position will directly contribute to our mission of delivering top-tier solutions that significantly impact our clients' bottom lines, while also fostering long-term partnerships and solidifying our reputation as industry leaders in the digital marketing landscape.
The Impact you'll makeCampaign Strategy and Execution\nDevelop comprehensive paid media strategies aligned with client goals\nCreate, manage, and optimize campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)\nImplement advanced targeting techniques to reach ideal audiences\nPerformance Analysis and Optimization\nConduct regular performance analysis to identify areas for improvement\nPerform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness\nProvide data-driven recommendations to enhance campaign performance and ROI\nBudget Management and Reporting\nEfficiently allocate and manage client budgets across multiple channels\nPrepare detailed performance reports and present insights to clients and internal teams\nMonitor and optimize campaigns to meet or exceed target KPIs\nCross-functional Collaboration\nWork closely with creative teams to develop compelling ad content\nCoordinate with SEO, content, and social media teams for integrated marketing strategies\nCommunicate campaign performance and strategies to account managers and clients\n
Skills, Knowledge and ExpertiseRequired Qualifications:\n3-5 years of experience in digital marketing with a focus on paid media\nProven track record of managing successful campaigns across major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)\nProficiency in data analysis and performance tracking using tools like Google Analytics\nExperience in budget management and optimization for multiple client accounts\nRelevant certifications (e.g., Google Ads, Facebook Blueprint)\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\n
Your superpowers are...\nExpert-level knowledge of paid media platforms and their latest features\nStrong analytical skills with the ability to translate data into actionable insights\nExcellent copywriting skills for creating compelling ad content\nAdaptability to rapidly changing digital marketing trends and platform updates\nExceptional time management and ability to juggle multiple projects simultaneously\nCreative problem-solving skills to overcome campaign challenges\nClear and effective communication, both written and verbal\nYou should apply if...\nYou thrive in a fast-paced environment and enjoy the challenge of managing multiple client accounts\nYou're passionate about digital marketing and constantly seek to expand your knowledge\nYou have a data-driven mindset but also value the creative aspects of advertising\nYou're a team player who enjoys collaborating with diverse groups to achieve common goals\nYou're detail-oriented but can also see the big picture in marketing strategies\nYou're resilient and view setbacks as opportunities for learning and improvement\nYou're excited about the potential to make a significant impact on client businesses through effective paid media strategies\n
Benefits
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