**Introduction** At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. **Your role and responsibilities** The IBM Paid Media team plans and executes all advertising dollars for IBM, utilizing a mix of different channels and tactics to best reach our key audiences with IBM's prioritized campaign messages. Our ultimate goal is to help further drive awareness, brand outcomes and demand outcomes. We are responsible for managing and improving the relationship and workflow with our agency. We collaborate with marketers to provide audience insights and implement audience and data-led media strategy, planning, and optimizations for campaigns and for cross-organizational marketing efforts. As a Paid Media Specialist, you will work cross functionally with the global media team, demand strategists, and IBM’s media agency to develop and manage paid media campaigns. You will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. You will have hands-on project management experience with both short and long-term digital media campaign development. Your primary responsibilities may include: · Develop paid media strategies with campaign marketing teams to brief and plan for media that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices · Collaborate with Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, budget allocation, asset delivery, performance monitoring, targeting, keyword/ad copy development and testing, etc. · Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey · Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training) · Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings · Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI · Collaboration with global teams to minimize duplication, share insights and maximize paid media initiatives We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work. **Required technical and professional expertise** · Cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics · Data driven - experience with digital/ paid media optimization · Strong collaboration skills, verbal and written communication skills, outstanding attention to detail · Exposure to or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms · Experience supporting multiple projects and collaborating with multiple stakeholders **Preferred technical and professional experience** · Media and/or Advertising Agency experience preferred · Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, media platforms, and drive to registration activity