**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. **Job Summary:** Joining CAT Digital, you will be an integral part of the business, driving global eCommerce paid media marketing efforts to achieve customer acquisition, retention, and revenue goals. You will manage a significant paid media budget while achieving world-class ROAS and conversion rates. **What You Will Do:** + **Campaign Development and Execution:** Develop, execute, and optimize paid media campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. Plan and implement strategies for search, display, social, video, and programmatic advertising. + **Strategic Alignment:** Ensure alignment with the broader marketing team so that paid search efforts work synergistically with other marketing channels. Work with multiple business partners, dealers, and agencies to ensure alignment with other parallel campaigns. + **Audience and Keyword Research:** Conduct in-depth keyword and audience research to inform campaign strategies. Develop and implement audience segmentation and targeting strategies. + **Performance Analysis and Reporting:** Monitor and analyze campaign performance. Utilize analytics and metrics to guide strategies and optimizations, ensuring data-driven decision-making and early identification of issues. Provide detailed performance reports and actionable insights to stakeholders. + **Testing and Optimization:** Continuously optimize campaigns through testing and other methodologies to improve performance and determine the most effective strategies. Implement best practices for ad copy, landing pages, and targeting. + **Communication:** Communicate campaign performance and insights to clients and internal teams and stakeholders, ensuring clear communication and transparency. Present overall marketing plans and strategic direction for the region to senior management for approval and support. + **Collaboration:** Work closely with cross-functional teams, including creative, editorial, and marketing teams, to align campaign strategies and goals. Collaborate with internal teams, including sales, product development, and customer support, to ensure cohesive strategies. + **Vendor and Partner Management:** Build and maintain relationships with media vendors and partners. Negotiate media buys and placements. + **Innovation:** Keep up to date with the latest trends and best practices in the digital advertising landscape. Apply new techniques and technologies to improve campaign effectiveness. + **Budget Management:** Manage and allocate budgets effectively to achieve high return on ad spend (ROAS). Track and report on budget spend and pacing. **What You Will Have:** **Customer Focus** : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Global Perspective:** Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Influencing:** Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Considerations For Top Candidates** + 3+ years of paid media marketing execution + Multi-channel paid media tactics, + Multi-country marketing plans + Paid media collaboration plans with distributors / dealers + Paid media execution experience with a Fortune 500 company + A degree in marketing, business, IT, or a related field or equivalent work experience + Google Ads certification + Google Analytics certification **What You Will Get:** Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. **Additional Information:** Flexible hybrid work environment Position includes relocation to a Cat Digital Hub \#LI-Hybrid \#BI This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act. **Summary Pay Range:** $110,520.00 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees **Posting Dates:** February 27, 2025 - March 6, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .