Paid Search Specialist + **Location** København K, Denmark + **Job ID** 0000022113 + **Category** Sales, Marketing & Product Management **Job Description** **This is an exciting time to be joining a new and fast-growing team of digital specialists driving performance at The LEGO Group. This is an opportunity to help shape and define the approach for PPC not only within the team but also globally for the business.** **It sounds super interesting, right? We look forward to receiving your application then!** **Core Responsibilities** + Uncover opportunities at every stage in the search marketing funnel and keeping an integrated view on SEM with organic search input from our team’s SEO leads. + Working with our channel lead to identify and develop new performance driving opportunities for search across global markets. + Ensuring that standard processes are followed, and opportunities are being highlighted within the In-house team. + Work with performance marketing, brand channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched. + Collaborate closely with external media partners to ensure campaigns are activated smoothly and to industry standard practice. + Work with the channel lead to develop & implement YouTube best practice within google ads for Upper funnel marketing. + Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners. + Support the teams Junior Coordinators and Managers to deliver the KPI’s set by the business while launching new products and campaigns. **Play your part in our team succeeding** LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital upper funnel metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO® world! **Do you have what it takes?** The ideal candidate must demonstrate the following requirements: + Proven experience in Paid Search including account and keyword strategies, Remarketing, KPIs and targets, script development or account automation tools, and related products. + Exposure in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns. + Can demonstrate working agency side or with a brand doing hands on search marketing, focusing on important metrics including on site engagement. + Strong budgeting skills, with a skill for categorising spends across key campaign activities and planned outcomes. + Paid search knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development or account automation tools, and related products Hands-on operational experience in bid management platforms ie SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud. + Hands-on operational experience of search technology platforms, eg. Google and Bing ads + Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics As a person we would like the candidate to showcase: + A team player and problem solver attitude, able to work with junior and senior members of the team + Strong presentation skills and to be a confident communicator + Ability to work independently, but also in a collaboratively way + Advanced English language skills, both written and oral In addition, an advantage would be to bring: + Good understanding of dashboarding technologies eg. Tableau, + Experience using Datarama, Tableau, Power BI, omniscope, etc. + Fluency in French, Danish, Spanish or other languages + Experience working with global campaigns and an understanding of working with language localization. **No relocation assistance is offered for this position.** Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**