Barceló Group is a family-owned company founded in 1931 by Simón Barceló in Mallorca (Spain). Our expansion to the world's major destinations, along with our clear growth strategy, has allowed us to position ourselves as the 2nd largest chain in Spain and one of the top 30 in the world in terms of the number of rooms.
Our commitment to ensuring the satisfaction of our visiting guests and the well-being of our entire team has been rewarded with the "Best Hotel Management Company in the World" award at the latest edition of the World Travel Awards, considered the Oscars of the international tourism sector.
Currently, Barceló Hotel Group has 270 urban and resort hotels with 4 and 5 stars, totaling over 60,000 rooms distributed in 24 countries. These hotels are marketed under four brands that allow us to provide our guests with a clear differentiating value in terms of both quality and service:
Royal Hideaway Luxury Hotels & ResortsBarceló Hotels & ResortsOccidental Hotels & ResortsAllegro HotelsAll of the above, combined with a clear spirit of sustainable improvement, enables us to look towards the future with optimism, always backed by the strength and international presence that have characterized the Barceló Group throughout its more than 90 years of business trajectory. Do you want to be part of our story? Join our team!
What will you do?Responsabilidades principales:
Diseñar, ejecutar y gestionar campañas de Paid Social en plataformas como Meta business manager, TikTok Business Manager y otras relevantes para nuestros mercados objetivo.
Monitorizar y analizar el rendimiento de las campañas mediante KPIs clave, optimizando constantemente para mejorar el CPO y otras métricas.
Colaborar con el resto de los equipos para garantizar que los anuncios sean atractivos, relevantes y alineados con nuestra identidad de marca.
Investigar y adoptar nuevas tendencias, herramientas y estrategias en Paid Social para mantener una ventaja competitiva.
Gestionar presupuestos publicitarios a nivel global, asegurando una distribución eficiente y cumpliendo con los objetivos de la compañía.
Realizar test A/B para evaluar la efectividad de diferentes mensajes, creatividades y estrategias de segmentación.
Elaborar informes periódicos que incluyan insights accionables y recomendaciones para mejorar las campañas futuras.
Requisitos:
Conocimiento básico de plataformas como Meta, TikTok & Pinterest etc.
Dominio de MS Office (especialmente MS Excel y MS Word) + Google Suite.
Excelente capacidad de gestión del tiempo.
Habilidad para la priorización de tareas.
Atención al detalle.
Capacidad para la solución de problemas.
Idiomas: español e ingles. Otros idiomas serán valorados positivamente.
What are we looking for?Qué ofrecemos:
Como uno de nuestros mayores desafíos es asegurar su felicidad, formar parte del equipo del Grupo de Hoteles de Barceló ofrece ventajas y beneficios adicionales, entre ellos:
Formación continua a través de los planes formativos de Barceló Campus.
Smart Working: Flexibilidad horaria y modelo híbrido de trabajo.
Trabajar en una gran compañía, rodead@ de talento y con la posibilidad de participar en proyectos pioneros en el sector.
Posibilidad real de crecimiento.
Buen ambiente laboral y compañerismo.
Paquete de Beneficios Barceló con descuentos en todos nuestros hoteles para ti, tus familiares y amigos.
Acceso a una póliza de seguro de salud con numerosas ventajas y condiciones especiales para el grupo Barceló.
Ofertas especiales con empresas de productos y servicios.
Your benefits:*You will have the opportunity to work in a flexible, collaborative, and responsible work environment, surrounded by the best colleagues.
* Why limit yourself to one location when you can move between countries and work in different areas of the company? At Barceló Hotel Group, we offer you geographical mobility and the chance to gain knowledge about various products and services throughout your career.
* We understand that a committed and experienced team is essential for growth. That's why we have specific career plans available in different areas of the company, which you can join.
*You will have access to the best training programs in the market, tailored to your position within the company. Additionally, because we strongly believe in personal development, we provide a wide range of open training activities through our Barceló Campus e-learning platform.
* We invite you to explore Barceló Responsible, our Corporate Responsibility brand. This initiative encompasses numerous actions related to social, economic, and environmental development in all the locations where our company operates. We want you to join us in our commitment to building a better future!
As one of our greatest challenges is ensuring your happiness, being part of the Barceló Hotel Group team comes with additional advantages and benefits, including:
1. Exclusive discounts on hotels and travel for you, your family, and friends.
2. Access to a health insurance policy with numerous advantages and special conditions for the Barceló group.
3. Ongoing discounts with various companies related to leisure and free time.
4. Special offers with product and service companies.
5. Exclusive agreements with different training and business schools