Uncasville, CT, USA
32 days ago
Paid Social Coordinator

JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES   

IF YOU ARE AN EXISTING EMPLOYEE, PLEASE NAVIGATE TO THE INTERNAL JOB POSTING USING THIS LINK:

https://www.myworkday.com/mohegan/d/inst/1$9925/9925$5664.htmld

Primary Duties and Responsibilities includes but not limited to:

Assist in launching paid social advertisements by writing copy, scheduling campaigns, and uploading ads using Smartly.ioCollaborate with creative team to request ads and facilitate any necessary editsWork with organic social team to manage paid contentAct as liaison between all internal departments and external vendors regarding status of jobs, assets, deadlines, and ad specificationsGenerate reports using Smartly.io, Meta, and Appsflyer, highlighting campaign performance, analyzing key metrics, and providing insights for improvementWork with internal compliance team to get approval on ads before going liveMonitor ad performance and track trendsWork with CRM team to acquire custom audiences lists for ad targetingMaintains and respects confidentiality of marketing programs, guest information and databases

Secondary Duties and Responsibilities:

Assist with updating and organizing social ad calendarBrainstorm new ad concepts and messagingStay informed about platform policies and ensure ads comply with guidelines and regulationsFoster a collaborative environment, encouraging cross-functional teamwork with internal departmentsMonitor the competitive landscape and keep team informed on industry and platform news

Minimum Education and Qualifications:

Bachelor’s Degree in Marketing, Business, Communications, or a related fieldOne to two years of experience in paid social execution, preferably with app campaignsAbility to analyze marketing campaigns, determine measurable results, and present recommendations and learningsSelf-directed and goal-orientedAbility to work independently and within teamsExceptional communication skills to effectively interact with internal teams, vendors, and clientsAdheres to all rules and regulations set forth by the Mohegan Digital and Corporate Compliance, Mohegan Tribal Fire Department, Public Safety, and the Mohegan Tribal Gaming Commission regarding all social ad placements

Competencies:  Incumbent will master the following competencies while in this position:

Strong understanding of social media advertising, data analysis, and the creative processGrow analytical and problem-solving abilities, with a data-driven approach to decision-makingCreate targeted social media ad campaigns that help meet company goalsAbility to manage multiple projects simultaneously, meet deadlines, and adapt to a fast-paced work environment

Training Requirements:

Certifications as required by MoheganMohegan Corporate and departmental policies and proceduresAppropriate regulations that pertain to Mohegan Information SystemsKeep up to date of industry trends.

Physical Demands and Work Environment:

Fast paced office work environmentMust be able to sit in front of a computer screen for extended periods of time.

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with this job. Mohegan reserves the right to make changes to the above job description whenever necessary.

Work Shift:

Day (United States of America)

Regular

Knock, knock. Hear that sound? That's opportunity!

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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

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