About The Role

A key member of EWC’s in-house paid media planning and buying team, the Paid Social Media Buyer will set up, run, and continually optimize buys that meet and exceed media KPIs across national and local campaigns.

A Day in the Life

Develop sophisticated paid social strategies to acquire new customersLaunch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIsEmbody the team’s test & learn culture by setting up in-platform experiments including alpha and beta experimentsUtilize offline conversion data to inform optimizations in-platformPartner closely with the other members of the team to optimize across - not just within - media channelsCollaborate with the CRM team to develop first party audience strategies and deploy in platformPresent data and insights to a variety of audiences in an easy-to-understand wayDevelop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities)Work closely with creative teams to align ad assets with campaign goals and performance dataRegularly track updates across social platforms (Facebook, Instagram, TikTok, etc.) to ensure strategies align with the latest features and policiesSupports with additional projects as needed

 

What Sets You Apart

Ability to adapt to the rapidly changing media landscapeAbility to learn quickly and easily adapt to a dynamic environmentEager to be cross-trained in other paid media channels (paid search, programmatic, etc.)Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and valuesProficient in Microsoft Office Suite – Word, Excel, PowerPoint, Outlook

 

Education and Experience

Bachelor’s Degree2+ years of experience buying Meta, TikTok, Snap, and Pinterest3-5 years of overall online advertising experienceExperience working in other paid media channels (paid search, programmatic, etc) is a plusExperience utilizing an enterprise social management platform e.g. Sprinklr or Sprout is a plusMeta Blueprint Certification requiredContent marketing and/or influencer marketing for relationship with 10Pearls a plusExperience working on an in-house marketing team is a plusExperience in franchise/distributed workforce environments is a plus

*This role is not eligible for visa sponsorship* 

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.