Description We are seeking a Paid Social Specialist to join our team based in Minneapolis, Minnesota. This role involves the strategic development, execution, and management of paid social media advertising campaigns across a variety of platforms. The successful candidate will also be expected to collaborate with various teams to optimize ad content and conduct regular performance analysis. Responsibilities: • Plan, execute, and manage performance-driven paid social campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter. • Oversee ad production timelines, budgets, and performance metrics to ensure campaign goals are met. • Conduct ongoing A/B testing on different activity parameters to ascertain the most effective approaches. • Collaborate with content, design, and data teams to optimize and improve ad content. • Perform regular analysis on campaign performance and provide strategic insights. • Stay updated with industry trends, best practices, and social media ad policies. • Prepare and present reports on campaign performance to stakeholders. • Scale performance, reach, and precision for campaigns by building upon current strategies. • Utilize skills in Facebook Insights, Google+, Google Analytics, Hootsuite, Instagram, Advertisements, Analytics, Blogging, Brand Awareness, and Campaign Planning. Requirements • Proficiency in using Facebook Insights to analyze and report on campaign performance • Ability to use Google+ to create and manage social media campaigns • Familiarity with Google Analytics for tracking social media traffic and performance • Proficiency in using Hootsuite for social media management and scheduling • Experience in using Instagram for building brand awareness and engagement • Knowledge of creating effective social media advertisements • Strong analytical skills for evaluating end-to-end customer experience across multiple channels and customer touch points • Experience in blogging as a means of social media engagement and brand awareness • Ability to develop and execute comprehensive social media campaigns to increase brand awareness • Experience in campaign planning, including setting objectives, determining audience, and measuring results. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .