What you will do:
Drive the use of Acxiom’s third-party data in digital campaigns through consulting with customers and prospects.Add value to Acxiom Data and Identity organization by identifying opportunities, successes, and areas for improvement while proposing solutions.Act as a strategic partner for brands and agencies in the campaign planning process Provide strategic feedback, lead brainstorms, and host team discussions to encourage strong campaign audience strategies and pitch to clients successfullyUse advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaignsEducate clients and associates regarding digital trends, market conditions, and best practices to leverage changes in the ecosystemDemonstrate the full functionality of Acxiom’s audience creation and distribution tool to associates and clients for self-service adoptionPresent detailed information regarding Acxiom’s third-party data offering including sources, competitive intelligence, vertical data assets, strengths, and weaknesses in a clear, engaging manner to advertisers, agencies, platforms, and partnersCollaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles.25% travel in the US possibleWhat you will need:
Bachelor’s Degree5 years of related work experience – including digital ad sales, data analytics, consulting, sales, or partner managementStrong creativity, multi-tasking and problem-solving skillsAbility to effectively communicate across internal teams (account owners, delivery managers, legal, accounting, marketing)Motivation to quickly learn and understand Acxiom’s digital products and the third party ecosystem to become independent contributor as a subject matter expert.Ability to understand the various influences on campaign performance / impact of other marketing strategies Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis, etc. Excellent presentation skillsExcitement to understand latest marketing trends and learn new technologies, products, and ideasProven track record of meeting/exceeding goals and tight deadlinesAbility to establish strong working relationships with counterparts and effective relationships with clients and agenciesWhat will set you apart:
Energy and passion to drive joint successAbility to become an extension of the partner organizations for which you are responsible.Excellent written and oral communication skillsAgency experienceDSP/SSP experienceFacebook Blueprint CertificationTheTradeDesk Edge Academy Certification#GD17
Salary: $94,000 - $122,000. Please note, where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, location, pertinent experience, and qualifications.”
Primary Location City/State:
New York, New YorkAdditional Locations (if applicable):
ConwayAcxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.