Ocado Group is a technology-led, global, software and robotics platform business, with a strong retail heritage. Ocado has been at the forefront of innovation in the online grocery industry since it was founded in 2000. Its retail business, Ocado.com, is one of the world’s largest online-only supermarkets with over £2,2bn annual revenue and over 795,000 active customers. Customers can shop from a huge range of products on award-winning web and mobile apps, and then enjoy convenient delivery options with world-leading order accuracy and reliability. Unlike traditional supermarkets with their large chain superstores, Ocado’s unique business model relies upon an ecosystem of solutions to serve both a wide range of customer missions and geographies. In addition to the centralised ‘hub and spoke’ network of production and distribution, with orders prepared in highly automated Customer Fulfillment Centres (CFC), the success of our Ocado Zoom trials in London and the announcement with Ocado Retail of our first mini-CFC near Bristol underline the flexibility of the solution. Ocado Solutions is responsible for our corporate international partnerships, offering the proprietary Ocado Smart Platform (OSP) as a service to retailers around the world. OSP comprises access to Ocado’s physical automation, allowing highly efficient preparation of orders, together with the full end-to-end software applications required to operate a world class online grocery business, bringing the best possible operational economics, consumer experience and service to our partners. Since 2017 we have signed agreements to provide our unique e-commerce solution to a number of the world’s largest grocers, one of which is AEON in Japan. With a bright future ahead of us in Japan, our Partner Success team is looking to build our team further to help support AEON’s new online business, Green Beans.
This is a new role offering exciting opportunities to interact with and impact the new online grocery retail businesses of Aeon NEXT in Japan The Partner Growth Manager will be responsible for supporting our partner with improving their acquisition, retention and monetization strategies, driving adoption of best marketing practice, and ensuring partners are fully utilizing all OSP features that support the customer lifecycle. You will consult with partners through both in-depth projects, and ongoing optimization forums aimed at improving their commercial performance. You will use leverage data to drive recommendations that improve overall performance. You will inspire partners and build strong relationships, share learnings, and analytically problem solve to enable our partners to succeed. This is an entrepreneurial role, and requires someone who is comfortable identifying new opportunities, and setting up new services that deliver value to our partners.
The Partner Success department works closely with our international retail partners to help them operate the Ocado Smart Platform in the most effective way. The team is organized around 3 verticals: Growth, Fulfillment/ Supply Chain, and Last Mile, alongside a team of partner success managers who manage ongoing relationships with partners. The goal of partner success is to ensure our partners get maximum value out of our technology; we help partners solve strategic business challenges, share best practice, and enable them to drive their ecommerce business through data and subject matter expertise. Partner Growth is a critical function within partner success dedicated to supporting our partners to achieve strong commercial results through sharing data, insights, and best practice. We support partners with strategies around customer acquisition, retention, and monetization optimization. We also help partners make best use of the ecommerce functionality within OSP to help unlock more growth. The team will also provide consulting services to our Partners. Within this team, there will be central leads across the following areas: acquisition, retention, monetization/ retail media, and ecommerce trading and optimization, supported by a dedicated Insights team.
● Help shape and deliver a strategy to help AEON scale acquisition and grow their active customer base through strong lifecycle marketing and retention strategies ● Analyze and audit partner’s acquisition and retention strategy and performance, identify areas of improvement and deliver actionable recommendations partners can implement within their organizations ● Support consulting services and programs by identifying opportunities to provide consulting services and programs to regional partners, and implementing these programs ● Serve as a subject matter expert, supporting Aeon and regional partners with best practice but also working closely with central growth teams to leverage subject matter expertise on appropriate topics ● You will become a master of all the relevant OSP features that can support growth, and you will ensure partners are fully utilizing these features to drive their goals ● Collaborate closely with the AEON NEXT team to develop and execute initiatives that grow sales, customer base, order frequency, and overall revenue ● Monitor and analyze key performance indicators (KPIs) related to customer retention, basket size, and conversion, and proactively recommend strategies to improve outcomes ● Identify and drive joint growth opportunities, including campaigns, category development, loyalty programs, and pricing strategies to enhance customer engagement and lifetime value ● Partner with internal and external stakeholders to develop and optimize retail media and monetization strategies that drive incremental revenue ● Act as the key liaison between Ocado and AEON NEXT, ensuring alignment across product, marketing, commercial, and data teams to deliver on shared growth goals
● Japanese language fluency in both written and verbal communications sufficient to work with Japanese companies ● Good command of written and verbal English ● Ideally 5+ years’ experience in a digital marketing role in Japan, responsible for both customer acquisition and retention, experience within online Grocery industry ● Proven track record of scaling a customer base in a direct to consumer business, and implementing a test and learn approach to identify and grow new acquisition channels ● Demonstrated experience and understanding of how to run and optimize various acquisition channels in Japan/Korea including paid search, paid social, programmatic display, email marketing, and offline media such as direct mail and out of home advertising ● Experience developing and implementing strategies and tactics focused on retention, engagement, and monetization across a broad array of channels including email, push, in-app, SMS, and print ● Track record of driving improved performance across funnel conversion, retention and win back stages ● Experience developing strategic approaches on targeting and segmenting audiences ● Comfortable utilizing data to gain a clear understanding of the customer journey, identify and implement improvements, and measure performance ● Experience analyzing effectiveness of various marketing channels through different measurement frameworks, and optimizing marketing return on investment/ CPA:LTV ● BA/BSc degree in a technical field or equivalent practical experience
● Highly analytical, able to use data to drive insights and recommendations for partners ● Highly commercial, able to identify biggest wins for our partners to focus on to improve growth and profitability ● Strong communication and presentation skills, comfortable presenting to external partners and senior audiences, particularly within an international context ● Subject matter expertise within your domain, ability to draw on previous experiences to train and support partners ● Good at building relationships and managing stakeholders, able to build trust and strong ways of working with our partners ● Self-starting, able to identify and pursue areas of opportunity in a new environment ● Ability to express complex ideas in a clear, coherent and concise manner ● A passion for Marketing. Up to date on the industry, digital platforms, and changes as they roll out