Position Overview:
The Partnerships & Sponsorships Manager is responsible for high-profile collaborations and large-scale partnerships that elevate the brand's global presence.
This role focuses on securing strategic agreements with top-tier influencers, brand ambassadors, sports teams, leagues, and major events. By leveraging market insights, negotiation expertise, and integrated campaign planning, the Partnerships & Sponsorships Manager ensures that these headline partnerships deliver strong brand equity, broad audience reach, and measurable ROI.
Identify and prioritize high-value partnerships, including renowned sports personalities, large-scale influencers, marquee leagues, and event sponsorships that align with the brand's values and strategic goals.
Establish evaluation criteria for selecting opportunities based on brand synergy, potential ROI, and market impact.
Major Influencer & Ambassador Management:
Engage with top-tier influencers and ambassadors to secure brand endorsement deals.
Negotiate contracts, manage deliverables, and provide creative direction to ensure consistent, authentic representation of the brand's identity.
Event & Sports Sponsorship Activation:
Identify and coordinate sponsorships with sports teams, tournaments, and entertainment events that enhance brand visibility in key regions.
Integrate sponsorship activations—such as branded merchandise, VIP experiences, and co-branded content—into broader brand narratives.
Campaign Planning & Execution:
Collaborate with internal marketing, creative, and social teams to develop integrated campaigns that feature these premier partnerships.
Oversee content production timelines, ensuring quality and brand compliance at every stage.
Brand Alignment & Compliance:
Guarantee all partnership and sponsorship activities align with brand standards, messaging, and responsible gaming principles.
Work closely with Brand Compliance & Governance to meet industry regulations and cultural sensitivities.
Performance Tracking & Analytics:
Define KPIs (brand awareness, engagement, conversion, sentiment) and regularly measure campaign performance against these benchmarks.
Present insights, ROI analyses, and strategic recommendations to senior leadership, optimizing future investments in high-profile collaborations.
Qualifications & Experience:
Bachelor’s degree in Marketing, Communications, Business, Sports Management, or related field.
5+ years of experience in sponsorship management, high-level influencer partnerships, or strategic brand collaborations, preferably with global consumer-facing brands.
Proven negotiation, relationship-building, and stakeholder management skills.
Strong analytical mindset and ability to leverage data to guide decision-making.
Deep understanding of the sports, gaming, and entertainment landscapes, with cultural adaptability in international markets.
If you fill the above requirements and want to elevate your iGaming career then Apply Now or email me directly at: chrysavgi.patera@pentasia.com