Support & contribute on the revenue and profit objectives with data analysis

KNOWLEDGE, SKILLS, and ABILITIES (KSA)

Demonstrate a solid understanding of automotive and aftermarket business and parts sales in a dealership environment. Excellent analytical skills and the ability to do detailed root-cause analysis. Work independently and take own initiative. Knowledge on various IT systems & processes on data gathering. Strong analytical skills (Using MS Excel, Alteryx, Qlikview,) Excellent presentation skills (MS PowerPoint) / Storyboard narration etc Awareness of new reporting and analytical tools. Exposure and knowledge on OEM / Dealer operations. Data interpretation and capability in making working level actions. Have a can do, find a way attitude and a strong emotional resilience. Relationship building – to connect with key business partners  and establish collaborative partnerships. Communication skills and report writing. Team leading Skills. Planning and Organizing Skills. Computer Skills. Excel, Word, and PowerPoint. Proven time management skills with the ability to prioritize workload to meet deadlines.

QUALIFICATIONS and EXPERIENCE

Bachelor's degree in Business Administration, Marketing, or a related field. 5+ years of experience in business development, sales, or marketing within the automotive parts industry. Proven track record of success in achieving sales targets and expanding market share. Strong analytical skills, with experience in forecasting, budgeting, and financial analysis. Excellent communication, interpersonal, and presentation skills. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). CRM software experience (e.g., Dealer View & UDB) is highly desirable. Occasional travel across the dealer network, Ford B2B customers will be required, therefore a valid driver’s license is necessary Conduct market analysis, identify growth opportunities, competitor activities, & develop effective strategies to expand market share and revenue.  Develop and identify target customer segmentation strategies. Campaign planning to reach target audiences. This includes setting campaign goals, budgeting, and tracking key performance indicators (KPIs). Design, implement, and manage incentive programs for both dealers and trade club customers to drive sales and engagement. Track key performance indicators (KPIs) such as revenue growth & new customer acquisition. Prepare regular monthly reports summarizing performance against targets and identifying areas for improvement.  Assist in the management of the marketing budget, to achieve objectives. Track, analyze, and report on the performance of wholesale campaigns.  Identify areas for improvement and optimize marketing strategies for maximum ROI.  Prepare regular reports for management on key marketing metrics and performance. Review and update sales forecasts based on market analysis, customer trends, and sales data.  Continuously monitor competitor activities and strategies to identify opportunities and threats.  Work closely with the Trade Sales team and Zone Managers to ensure alignment of marketing activities with overall business goals  and setup periodic review discussions. Implement competitive pricing strategies that maximize profitability while remaining competitive in the market and collaborate with Pricing Team. Monitor commodity price fluctuations and the impact on product costs Develop and distribute marketing materials, bulletins, and other communications to dealers and trade club customers to promote new products, services, and incentive programs.