26F The Globe Tower, Philippines
10 days ago
Performance and Digital Marketing Expert

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Develop and run innovative, efficient & effective digital marketing strategies for campaigns which will generate campaign traffic, leads & revenues (as needed by the business)

DUTIES AND RESPONSIBILITIES:

Build and manage acquisition campaigns across various digital channels including social, website, and display to drive revenue and increase ROI.

Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, Facebook Analytics, etc.

Effectively strategize creative needs in all digital campaigns, in different forms such as static, video, write-ups

Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

Work with creative and marketing teams to test strategies and innovation.

Identify digital activities that will generate acquisitions and brand lift with the likes of influencer marketing, social amplifiers, etc

REQUIREMENTS:

3-5 years in digital marketing, paid media, social media, performance marketing and SEM

Expertise in digital marketing strategies and media planning

Strong knowledge of SEO , PPC, and social media

Proficiency in data and web analytics tools (e.g google analytics)

Ability to create and manage content for various digital platforms

Graduate of a Bachelor's Degree


 

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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