Performance Marketing Manager - Remote in EU

Overview:

Prezi is seeking an experienced Performance Marketing Manager to lead and optimize our paid marketing initiatives across various platforms, with a primary focus on Google Ads and Meta. In this role, you will drive data-driven decisions, optimize campaigns, and collaborate with cross-functional teams to ensure that our paid media investments are delivering maximum return on ad spend (ROAS). This role will report to the Senior Director of Marketing and will directly impact our global growth strategy. This is an excellent opportunity to join an established brand in growth mode!

Responsibilities:

Lead end-to-end management of paid acquisition campaigns across key platforms (Google Ads, Facebook/Meta)  Partner with cross-functional teams (finance, data, creative, and engineering) to ensure campaign strategies are aligned with broader company goals.   Oversee relationships with external contractors and agencies, ensuring execution aligns with Prezi’s standards.   Regularly review campaign performance to identify and implement improvements that drive better results across markets.   Manage and allocate paid media budgets, ensuring resources are used effectively to maximize performance.  Conduct A/B testing for continuous optimization of ad copy, targeting, landing pages, and creative assets.   Analyze performance metrics (ROAS, CPA, CTR) to provide actionable insights and recommendations.   Work with the internal data team to harness deeper insights from analytics tools (Google Analytics, Facebook Ads Manager, etc.) to refine performance.   Produce and present regular reports for marketing leadership, highlighting successes, gaps, and growth opportunities. Stay informed on digital marketing trends and emerging channels, proactively recommending innovative strategies.    Collaborate with finance and marketing leadership to track spend, forecast future performance, and support scaling opportunities.  

Requirements:

3-5 years of hands-on experience managing and optimizing performance marketing campaigns, ideally in a fast-paced, high-growth environment.   Proven experience with Google Ads and Meta (Facebook/Instagram) Managed campaigns across various geographies, with a focus on both the US and Western European markets.   Strong communication skills in English

Skills:  

Strong analytical skills with a deep understanding of digital marketing KPIs (ROAS, CPA, LTV, CTR, etc.).   Proficiency with A/B testing and experimentation frameworks for paid channels.   Expertise in using ad management and analytics tools (Google Ads, Google Analytics, Facebook Ads Manager, etc.).   Excellent communication and collaboration skills, with the ability to work effectively in a global, cross-functional environment. Data-driven with an ability to translate insights into actionable strategies.   Detail-oriented and results-focused, constantly seeking opportunities for improvement.   Proactive and adaptable, able to thrive in a fast-paced environment.   Creative thinker with a passion for testing, learning, and iterating to drive optimal outcomes.

Benefits:

- Fully remote work environment.

- Flexible PTO and home office benefits.

- Competitive salary, flexible working hours, and paid sabbatical leave.

At Prezi, we celebrate diversity and are committed to building an inclusive environment for all employees. We welcome applicants from all backgrounds who can bring diverse perspectives to our mission of reinventing how people share knowledge and inspire audiences.