It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Regional Paid Display and Paid Social audience strategy implementation across all markets

Build best practices and guidance for the local teams to push for standardization across all platforms

Ability to manage pixel / SDK implementation (Server to Server) with the product and Engineering team as required

Analyze the consumer journey to build audience signals for targeting and retargeting across all platforms and products

Work with the existing and new partners to drive growth and efficiency

Regular audits of all the platforms to identify issues and resolve them proactively

Drive testing regionally for continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques

Drive creative best practices, testing and granular segmentation for higher performance and relevance

Lead the conversations with MarTech product team for all signal related and audience management topics

Lead the discussions with Data team for all attribution, dashboarding, measurement and predictive modeling topics

Stay Updated on Industry Trends:

Stay abreast of industry trends, emerging technologies, and best practices in performance marketing        

Continuously seek opportunities for innovation and improvement to maintain a competitive edge.

 Identify and implement new performance marketing channels and technologies.

Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.

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Requirements

Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

Experience: Minimum 6+ years of experience in performance marketing, with a proven track record of success in leadership roles.

Demonstrated experience in managing and scaling performance marketing teams.

Experience in articulating strategic issues and negotiating with senior leadership teams

Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

Strong project management

Strong analytical and strategic thinking skills.

Must be data savvy and love crunching numbers

Excellent understanding of paid display channels including paid social. Ability to plan, execute, and optimize paid performance marketing campaigns

Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc)(GTM is a plus)

Exceptional communication and interpersonal skills.

Exposure to Product Development or technical related – basic coding skill is a plus

Leadership Qualities:

Ability to inspire and lead a diverse team with a proven track record of managing team members

Proven ability to think both tactically and strategically

Strong decision-making and problem-solving skills

Being able to see the bigger picture and stay connected to details

Comfortable working in a dynamic and fast-paced environment

Ability to adapt strategies to meet changing market and industry trends

Open to challenges

Strong attention to detail and organizational skills

Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!