• Lead and Manage Paid Campaigns: Plan, execute and optimize lower-funnel campaigns, including lead generation, web conversions and CPAs, across major platforms (Meta, Google, TikTok, Line etc.)
• Effectively communicate campaign insights, performance, and key learnings to the team on a weekly/monthly basis. Provide clear and actionable recommendations based on campaign performance and Return on Ad Spend (ROAS)
• Collaborate with team to ideate media strategies, target audience profiles, and ad creative topics. Ensure the correct targeting, creative and budget allocation to meet campaign objectives and KPIs
• Take responsibility for campaign optimization, adjusting budget allocation to ensure efficient and effective use of resources. Propose new strategies and tactics to improve campaign performance and achieve desired outcomes
• Be the main point of contact for local optimization, driving strategies aimed at increasing seller sign-ups while maintaining a strong focus on quality acquisition
• Analyze data, dashboards, and SQL reports to evaluate campaign performance and ROI. Use insights to guide campaign improvements and ensure alignment with business goals
• Conduct in-depth research to understand the target audience's behavior, consumer demand, and keyword trends to craft data-driven media campaigns
• Work closely with regional PICs to implement local best practices and optimize campaigns to drive seller acquisition in specific regions
• Generate ideas for ad creatives and specifications, ensuring campaigns are aligned with client goals and are optimized for performance
• Experience in A/B testing and conversion rate optimization to improve campaign effectiveness.
• Excellent communication and interpersonal skills to coordinate with cross-functional teams.