At H&M, we're looking for a structured and analytical Performance Media Lead to transform how our customers interact with our brand. In this role, you’ll bring expertise in Paid Media Channels (Social, Affiliate, Paid Search, Display, etc.) to create impactful strategies that drive customer engagement and profitable growth. You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland. This position can be based in either our London or Stockholm Office.
With a focus on translating data into actionable business insights, you’ll play a key role in bridging performance media strategies with broader organizational objectives. If you’re passionate about data-driven marketing and thrive in a global environment, we’d love to hear from you!
Key responsibilities including areas such as:
Lead the implementation and optimization of regional performance media strategies across key Paid Media Channels.
Leverage your structured and organized approach to manage performance media investments, balancing short-term results with long-term growth.
Translate performance media insights into a bigger business perspective, effectively communicating strategies to management and other stakeholders.
Develop and execute comprehensive media plans, aligning with business objectives and focusing on audience insights, competitive analysis, and channel performance.
Manage budget and resource planning, ensuring optimal allocation to maximize ROI across performance channels.
Analyze performance data with a strong data-analytical mindset, identifying opportunities for growth and optimization while presenting insights in a clear, concise manner.
Collaborate with performance agencies and cross-functional teams to ensure strategies align with customer, brand, and media standards.
Educate regional and local teams on performance marketing strategies and foster understanding across diverse audiences.
QualificationsWe’re looking for a results-driven professional with a passion for performance marketing and a strong foundation in Paid Media Channels. A degree in Marketing, Communication, or Business, alongside experience managing media budgets and overseeing cross-functional teams is required.
You should have a proven ability to align technical expertise with strategic business goals, while effectively communicating complex insights to different audiences. Success in this role demands an organized, analytical mindset and the ability to bridge performance media knowledge with broader business objectives.
We also believe you have:
5 to 7 years of experience in the areas above are highly meritory.
Strong understanding and hands-on experience in Paid Media Channels (Social, Affiliate, Paid Search, Display, etc.).
Exceptional analytical skills and the ability to interpret data to drive informed decision-making.
Structured and organized approach to managing multiple priorities, resources, and budgets effectively.
Proven experience in translating performance media insights into a broader business perspective, with the ability to communicate strategies to management and other audiences.
Expertise in budget management and ROI optimization across digital channels.
Advanced knowledge of SEO, SEM, Social, Affiliate, and Display advertising, including platform algorithms and operations.
Strong leadership skills, with a focus on cross-functional collaboration and education.
Curiosity and adaptability to stay ahead of trends and technologies in the digital marketing landscape.
Additional InformationWe are more about personality and competence - leadership and value driven approach are key.
If you feel your experience, skills and ambitions are right for this role, apply by sending your CV in English through our career site as soon as possible but no later than January 24. We will review applications on a rolling basis.
This is a permanent position based in our Support Office in either London or Stockholm and reports to the Paid Media Manager.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M Group is a family of brands; H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound. At H&M Group, our people are the driving force behind our commitment to creating meaningful growth and more sustainable lifestyles. Help us re-imagine fashion and together we will re-shape our industry. Learn more about H&M Group here.
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.