**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. Global Merchant Services is the merchant acquirer, processor and marketing partner for the millions of merchants around the world who accept the American Express Card. The GMS Lead Financial Office (LFO) team is responsible for providing value-add consultative and analytical support to the Merchant Services LAC General Manager to evaluate financial performance, identify profit improvement opportunities, and develop metrics with key business partners to actively manage the profitability of the merchant’s portfolio. **How will you make an impact in this role?** We are seeking a Digital Trafficker to plan, manage, and optimize digital advertising campaigns across various platforms. You will be responsible for ensuring efficient budget management, tracking performance metrics, implementing optimization strategies, and delivering detailed performance reports. The ideal candidate is analytical, results-driven, and has a strong understanding of digital advertising success metrics. **Responsibilities** **:** * Manage budget allocation and spending for digital campaigns, ensuring financial efficiency and alignment with strategic objectives. * Plan, execute, and optimize digital advertising campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads. * Monitor KPI and make data-driven recommendations for improvements. * Prepare detailed reports on campaign analytics, performance trends, and actionable insights. * Present results, share insights, and propose optimization strategies. * Ensure proper tracking and implementation of updates across campaigns to maintain accuracy and effectiveness. **Minimum Qualifications** * 3 years of experience managing accounts/campaigns on platforms such as Google Ads and Meta Ads. * Experienced in media planning, budget management, and ad-performance optimization. * Strong analytical skills with an excellent understanding of data, metrics, and trends in digital advertising. * Proficiency in Google Analytics 4 and familiarity with major advertising success metrics. * Proven experience managing campaigns with budgets exceeding $50,000 USD. * Familiarity with Looker Studio or similar data visualization tools is a plus. * Relevant certifications (Google Ads, Meta Blueprint, etc.) are a plus. **Qualifications** We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** Mexico-CDMX-Mexico City **Schedule** Full-time **Req ID:** 25001902