**Company description** Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record **Overview** **Summary:** + To help a client achieve their online marketing goals through Search Engine Optimization + To contribute towards the strengthening of the entire SEO community within Performics **Responsibilities** **Roles & Responsibilities:** As part of the SEO strategy you will + Handling on page & off page SEO activities for multiple clients + Understand the business of the client + Analyse a website from an SEO and Technical perspective + Perform a through keyword analysis for the site + Make an On Page Optimization incorporating the various on page elements involved in SEO + Get the on page optimization report implemented + Formulate a link building strategy for your projects + Analyze the progress of your site using various analytical and webmaster tools + Tweak the on page and off page optimization depending on performance + Keeping abreast with the latest updates in Search engine Algorithms + Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World + Sharing your research with the entire team + Handling the day to day activities of your link managers Communicate with Clients and Update them on the progress of their project **Qualifications** **Key skills & tools:** + Good Understanding of HTML + Capable of Comprehending Web technologies such as PHP, ASP, Java + Should take a keen interest in Search Engines and their Algorithms + GAIQ Qualification (if present, will be taken into consideration) **Soft Skills:** + Excellent written and Spoken English + Good Communication Skills + Good Interpersonal Skills