**Company description** Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record **Overview** Summary: • To help a client achieve their online marketing goals through Search Engine Optimization • Strategize SEO initiatives for client websites • To contribute towards the strengthening of the entire SEO community within Performics **Responsibilities** **Roles & Responsibilities:** • Handling a team of Associates • Help develop SEO strategies for clients • Should be capable of handling multiple SEO projects at a time • Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance • Help your team members • Handle on page & off page SEO activities for multiple clients • Understand the business of the client • Analyze a website from an SEO and Technical perspective • Perform a through keyword analysis for the site • Make an On Page Optimization incorporating the various on page elements involved in SEO • Get the on page optimization report implemented • Formulate a link building strategy for your projects • Analyze the progress of your site using various analytical and webmaster tools • Tweak the on page and off page optimization depending on performance • Keeping abreast with the latest updates in Search engine Algorithms & Search Word In General • Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World • Keeping abreast with progress in the internet marketing world on the whole • Sharing your research with the entire team • Handling the day to day activities of your Assistant Project Mangers • Communicate with Clients and Update them on the progress of their project • Identify Upselling opportunities within projects • Manage the workload of your team • Help in hiring initiatives for the SEO Team • Participation in the training process • Share your learning with the entire SEO team & the rest of the company in General • Identify underperforming projects and strategize a turnaround • Incorporate latest happenings in the Search world into the internal process and track results • Make presentations and case studies • Lead knowledge transfer Initiatives **Qualifications** Required: • 3 to 5 years of experience • Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole Key skills & tools: • Good Understanding of HTML • Capable of Comprehending Web technologies such as PHP, ASP, Java • Should have a thorough knowledge of Search Engines and their Algorithms • GAIQ Certification • Knowledge on how the search industry is progressing in general • Knowledge of Internet Marketing as a whole • Knowledge of techniques used to generate revenue online Soft Skills: • Excellent written and Spoken English • Good Communication Skills • Good Interpersonal Skills • Training Skills • Great people managing skills • Handling Multiple clients, team members at one go • Capable of collaborating with other teams • Capable of leading Client Calls