Overview This is an exciting opportunity for trade marketing professionals to join our Foods business in the Philippines. The successful candidate shall be responsible for operationalizing Quaker Strategy into well-defined Channel & Category programs & activities to support achievement of volume growth and share ambition and bringing to life PepsiCo’s in-store picture of success per channel and product category. The role reports to the Head of Commercial for Philippines Foods Responsibilities Brand-Building/Marketing Strategy Deployment: Work with PH Quaker Category Lead to set locally-relevant, long-term brand goals and work closely with commercial lead to plan and execute in-year action plans to win in Hot Cereals. Market Share and Brand Health Analysis: Analyze volume, value shares, and brand equity scores (if available) to understand market & consumer trends and inform decision making. Develop holistic action plans (4P’s) for winning share improving Brand Health & growing consumption. Commercial Planning/Execution: Support Commercial Lead with new commercial opportunities for Quaker portfolio to drive additional business. Coordinate with Regional Commercial Team and/or Export Managers (of source country) to identify possible products to be imported. Work with Category Lead to deliver and finalize Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution. Promotion Calendar: Develop consumer promotion calendar which drives profit accretive incremental growth for PEP Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar On-Time & In-Full. A&M Budget and MFAR Management: Recommend proper A&M budget based on AOP initiatives to Category Lead. Execute Monthly MFAR Tracking to check total spending progress vs plan and budget. Should also develop and manage Media Plan and work with agencies to deliver highest efficiency based on Marketing Objective. Strive to deliver higher Working A&M. Imported Portfolio Range: Coordinate with Regional Commercial Team and/or Export Managers (of source country) to identify possible products to be imported. Work with regulatory and legal re: import requirements, finance for P&L, pricing & develop launch plans for shortlisted products with Sales and Distributor and create channel programs to ensure consistent availability, visibility and accessibility of Quaker products in-store. Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives Data Collection & Analysis: Collect and integrate sales execution data, vis-à-vis approved budget, and analyze them by channel & brand and share it with Marketing, Sales, and Commercial teams on a regular basis to inform monthly business decision making. Qualifications University degree, Marketing/Business degree is preferred 8+ years work experience (strong marketing management background) in an FMCG environment at a Senior Brand Manager level Knowledge of Marketing Fundamentals is a must (Brand Communications, Brand Strategy, Innovations, Media Planning) Prior Trade Marketing experience is required Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation Communication Skills - Can present data/insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings); Comfortable in dealing with key senior stakeholders Personal Qualities & Skills Analytical Skills - Can work comfortably with numbers and develop assumptions based on findings Ability to communicate clearly with impact even to senior stakeholders Timely decision-making Able to effectively navigate fluid/ambiguous and dynamic situations Strong business acumen and sense of ownership Ability to voice opinions fearlessly