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As part of the Surgical Reconstruction team, the Plastic Business Leader (PBL) will be responsible for driving business initiatives that positively impact regional performance of the Surgical Reconstruction Plastic/IBBR product portfolio. The PBL will work with Regional Sales Management and Account Managers to identify opportunities that produce significant new Plastic Surgery Sales. The PBL will possess a deep understanding of Integra’s Surgical Reconstruction Plastic Surgery/IBBR products and will know how to effectively position these products with the customer. The candidate will have a demonstrated record of consistent success selling plastic surgery products to surgeons for use in plastic and reconstructive IBBR procedures. Extensive experience selling in reconstructive and cosmetic plastic surgery is a must..
Executes National Campaigns at the Regional Level
Leads marketing/promotional campaigns within assigned region. Drive new product launches and consistent messaging for new and existing products.Acts as Plastic Surgery Business Expert (Clinical application and technology). For instance:National expert on plastic and IBBR related procedures – takes lead on field communication around IBBR procedure best practices.National expert on clinical advantages of Integra’s plastic portfolioNational selling best practices leadPartners with the Plastic Marketing Group to craft field-level initiatives that result in near-term business growth.Partners with the enterprise sales team and regional sales management to launch GPO and IDN contracts.Leads VAC submission and approval efforts while building strong advocates with Account Managers.Partners with Account Managers to evaluate and measure consignment inventory agreements.Acts as lead for plastic training and open territory coverage for plastic portfolioLeads Regional Sales Planning, Execution, and Monitoring
Participates in regional and national sales meetingsPartners with Regional Sales Management to develop IBBR sales strategy for overall region and for key accounts within the regionProvides planning tools to full-line sales reps (and distributors) to facilitate territory sales planningPartners with Region Sales Management to drive plastic sales performance to goalsDrives field-level activities to cultivate new accounts while growing business at existing accountsManages deployment of key resources at regional level to drive business performanceIncludes trade shows, exhibits and cadaver/skills labsPartners with Regional manager to monitor monthly reports analyze Regional business performanceDevelops Key Account Business Plan
Drives growth in sales of selected Surgical Reconstruction Plastic Portfolio at key accounts within assigned region(s). Key accounts will include Integrated Healthcare Delivery Networks, Plastic Surgery Teaching Institutions and VA Hospitals.Develops written strategic business plan for developing key account businessFosters the development of key opinion leaders within Region with VP of Professional Affairs for Regenerative Technologies to create a strong corporate relationshipDevelops Key Plastic Account Business PlanDrives Achievement of Regional & National Sales Goals
Facilitates key customer meetings to drive existing or new businessProvides expertise in clinical settings and at convention/sales meetings to promote sales and further Integra’s reputation in the marketplace.Provides expertise for national and regional surgeon education and product sales training of company representatives.Provides updates to the Region Manager and Region Sales Team regarding competition, product use, clinical updates, reimbursement and other important business metrics.Conducts regular field sales visits with regional team members salespeople to assist in sales execution and professional development of the team.Conducts product presentations or instruction to small and large groups to promote adoption and increased utilization at the customer level (inclusive of performing in-services for key healthcare staff – OR and Surgeons)Provides field support in areas of product reimbursement & product complaint handlingReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position.
Education:Bachelor’s Degree requiredExperience:7+ years of experience in Medical Device Sales, Plastic & Reconstructive Surgery required.Verified track record of success in P & R selling environment.Strong communication skills, both written and verbal, conflict resolution and problem- solving skillsAbility to communicate scientific/clinical features and benefits of a productAbility to sustain a high travel scheduleExperience launching new products/new market applications for existing products.Inherent knowledge of healthcare environment, hospital acumen and OR protocols.Strong understanding of the Medical Device Reimbursement process.Comprehensive understanding of the surgical/ clinical aspects of P & R procedures, features and benefits of our products and how they fit and facilitate better outcomes.Previous record of above quota sales performanceSkilled at coaching / developing sales colleagues working within a team atmosphereDemonstrated analytical, written, and verbal skillsDemonstrated confidence to communicate with surgeons and hospital personnelDemonstrated competence of anatomy and physiology as it pertains to the Integra Surgical Reconstruction plastic product lineMust possess a valid driver’s licenseOther Requirements:Travel is required by automobile, train, bus, and airplane within Plastic Business Leader assigned territoryTravel may extend outside assigned territory when product assistance is requiredTravel responsibilities extend to corporate office, professional conventions and conferences, and any other determined by directorTravel responsibility is approximately but not limited to 75%; some weekend travel will be required to support key customer events at the regional and national levels. Relocation dependent on current locationMust be able to lift and carry 40lbsCandidate must be local to the territory (FL, SC, GA and NC)