At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
This position sits within our Data-Driven Communications team, a group that leverages well-defined programs through well-managed capabilities and platforms to achieve Schwab’s marketing goals.
Data-Driven Communications manages four programs: Marketing Automation, Lead Management, Connected Experiences, and Marketing Data Management, each of which supports several lines of business across the firm, including both Retail and Institutional. Each program is enabled by multiple capabilities such as Lead Capture, Campaign Enablement, Preference Management, and Data Mapping. Data-Driven Communications also manages several platforms that deliver these programs. Throughout it all, our team continues to strive to enable customer connections by providing effective solutions built on data, technology, and our expertise.
The Platform Steward will be a skilled, Marketo or Salesforce Marketing Cloud certified user, experienced in campaign development and content building. The successful candidate will play a pivotal role in liaising between the platform administration teams, platform end users and technical support teams. This role requires a deep understanding of both technical and strategic aspects of the platforms, as well as the ability to interpret requests, communicate requirements and develop solutions to meet our B2B and B2C marketing goals. The ideal candidate should be a proactive problem solver with a strong grasp of marketing concepts, technical proficiency, Schwab data and excellent communication skills.
Responsibilities:
Partner with internal teams and stakeholders on development projects as they ariseTroubleshoot any issues that may arise with the overall functionality of the DDC platforms we own and use dailyDevelop, improve, and document processes that are integral in the operation of the platformsMaintain the overall campaign hygiene in concert with the Platform Admin team, including helping to remove test or empty data schemas, working with the Marketing Automation Capability owner to test automations, archive old/unused campaign objects, etc.Help identify and implement email best practices in both targeting and creative build of campaignsWork with the Platform Specialists to monitor and identify ways to improve deliverability and sender reputationDevelop any marketing or service / regulatory campaign templates as necessary to help support the team both in terms of audience targeting and HTML email template developmentCreate a repository for commonly used campaign code, campaign reference snippets, etc.Develop and improve documentation on how to complete various campaign management tasks within SFMC and WorkfrontIdentify opportunities for optimization testing within email creative and targeting, as well as areas where campaigns could be personalized, and implement those changesVet requests made by end users through gathering of requirements and where necessary, submit JIRA stories and epics to our technical teams in conjunction with the Platform Admin teamServe as the UAT and QA point of contact for submitted requests as well as complex campaign QA requests What you haveYou are continuously curious as to how the entire picture comes into focus. Your knack for understanding both the technology and business side lends to your ability to communicate with all leveraging and developing within the platform. You like to build and tinker to make our processes and communications work better. Your appetite to serve others and always improve constantly challenges the status quo.
Required Qualifications:
BA/BS degree and 5 years or more work experience working with Digital Communication Platforms, specifically Marketo and/or Salesforce Marketing Cloud in a Campaign or Publishing roleExpert understanding of the Campaign Management and Publishing roles as they pertain to digital marketingExperience with large data models and able to relate business requirements to the end placement of data for consumer useStrong oral and written communication as well as interpersonal skillsA proven track record of development within Digital Communication Platforms, supporting end user functionsAbility to quickly pivot between several priorities including campaign development, asset publishing, IT interface, technical story writing, UAT and QAAbility to directly enter Stories and Epics directly in JIRA.Active Salesforce Marketing Cloud Email Specialist and/or Marketo Certified Professional certification(s)
Preferred Qualifications:
2 plus years directly working with Schwab data8 years or more of combined use and development within Salesforce Marketing Cloud and/or MarketoStrong knowledge of SCRUMServed in in an administration or platform support roleSalesforce Marketing Cloud Developer or Marketo Practitioner certified Options Apply for this jobApplyShareRefer a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Why work for us?Own Your Tomorrow embodies everything we do! We are committed to helping our employees ignite their potential and achieve their dreams. Our employees get to play a central role in reinventing a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth.
Benefits: A competitive and flexible package designed to empower you for today and tomorrow. We offer a competitive and flexible package designed to help you make the most of your life at work and at home—today and in the future. Application FAQs
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