Company Description

Grosvenor is the leading Casino operator in the UK and our venues offer the very best quality gaming and leisure experience in an environment committed to safer gambling. We aim to excite and entertain all our customers giving them a memorable experience they will want to return for.

Our casinos are an exciting and rewarding place to work with roles across all aspects of gaming and customer service with opportunities to develop your existing skills and learn new ones. If you want to build a career in casinos that’s fine with us; as the largest operator in the UK, we have lots of opportunity and structured development programmes.

At Grosvenor we are a 24/7 operation committed to safer gambling for our customers and building and inclusive, diverse and engaged team.

Job Description

We are looking for a Poker Marketing Manager to join us and will ensure we maximise our revenue for poker and positioning the Grosvenor Poker brand as the home of poker in the UK.

You will support and work closely with the poker product teams both in venue and online driving the proposition and communications strategy forward with a strong focus on a number of key venues as a priority for testing and learning best practice.

Brand presentation  

Own the creative proposition for Grosvenor Poker to ensure consistency across all comms channels and assets – working within brand guidelinesWork with Rank’s internal design studio to develop a suite of assets and communication tools for local venues to use to ensure brand and message consistencyEnsure consistency across all comms channels from in venue presentation and digital channels; web, social, own and-third party appsEnsure our retail poker offer is well represented on grosvenorpoker.com and have clear conversion goals and customer journeysEnsure the website, venue display, poker live app and social channels are consistent, up to date and aligned

Poker communications

Work closely with CRM, social and product teams to ensure we have regular, relevant and proactive communications to ensure our poker audiences are kept informed and up to dateWork closely with the venues teams to provide the framework, tools and assets to ensure local messages are communicated to local audiences within a brand frameworkContinue to support local teams and help guide them with their local poker comms strategy, highlighting what’s working well and sharing best practice across the estateEnsure the poker base gets a balance of messages from retail and online to emphasise the multi-channel poker offering and encourage play across both channelsBuild a comms strategy to celebrate winners across Grosvenor poker and build into the poker player psycheWork with our PR agency and internal team to develop a proactive PR strategy and content calendar for poker as well as maximizing any newsworthy opportunities

Events, Promotions and content

Build a brand strategy/presence to support the GUKPT (Grosvenor UK Poker Tour) and increase awareness of the online offeringWork with key partners/affiliates to amplify events and promotions to the maximumSupport the product team to provide the communications and content plan for both national and local promotional to maximise revenue opportunitiesWork collaboratively with the product teams to report back on promotions activity and plans and show how they are laddering up to the national revenue targetsEstablish opportunities to maximise visitation from digital only poker customers to support the omni customer strategyProvide pre-and-post activity analysis and drive a continuous improvement framework into our activities

Marketing Effectiveness & Efficiency

Accurately forecast budgets and ROIChampion best practice and effectiveness, regularly reviewing key activity, evaluating, sharing and communicating out within a simple reporting frameworkEnsure maximum efficiency and ROI from all activityEnsure all initiatives are fully compliant with all relevant legislation, industry guidance, internal protocols and are aligned with our social responsibility approachCultivate an environment and behaviours that reflect the Rank ‘STARS’ values and customer service principles acting as a role model for those values

QualificationsGood knowledge of poker is essentialDemonstrable marketing experience Excellent communication skills – both written and verbalAbility to work effectively with third partiesNetworking and Relationship building skillsSelf-motivated – driven to achieve resultsAbility to maintain effective work performance under pressureStrong attention to detailA pragmatic and flexible style, able to influence and build effective partnershipsCommercially astute with the credibility and gravitas to earn respect quicklyDisplays integrity - is sincere in own behaviour and in dealings with others

Additional Information

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