Position Summary:

As a key member of Barcel USA’s team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high-potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.

Key Job Responsibilities:

Define marketing, communication, and new product strategies for Popcornopolis team, aligning with the global and US teams Lead the Brand Manager to develop and execute marketing plans and campaigns with markets, ensuring his/her professional growth and development Lead financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the company Design, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for communication plans Define new product launches, then partner with teams to execute. Monitor performance in market Manage efforts of cross-functional teams to align marketing efforts with overall business activities Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights Partner with global team to build global brands, then ensure consistent, relevant, and powerful execution of brand messaging Partner with cross-functional team to ensure profitable growth