Site Name: Warsaw Posted Date: Sep 26 2024 https://brandhub.gsk.com/Share/vtic85xdo766c5g3q20800t634323brr GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Commercial Platform & Gen Med is a team which vision is to create a state-of-the-art commercial strategy that seamlessly leads and supports all channels integration, delivering unparalleled customer experiences, driving innovative growth, and fostering a dynamic, agile team culture. We aim to set new standards for excellence by leveraging advanced technology, data-driven insights, and a relentless focus on commercial excellence. To support performance for lifecycle brands we are looking for a Portfolio Omnichannel Marketing Manager within Gen Med team. The Portfolio Omnichannel Marketing Manager will spearhead the development and execution of integrated marketing strategies across all channels, ensuring a cohesive and engaging customer journey. This role is pivotal in driving growth and fostering a culture of agility and collaboration within the Gen Med team. Portfolio Omnichannel Marketing Manager Key responsibilities: Develop and implement comprehensive omnichannel marketing strategies that align with the organization’s vision and mission. Design and optimize seamless customer journeys across all touchpoints- including Face to Face, ensuring a consistent and engaging experience. Utilize available analytics to gather insights and make data-driven decisions to refine marketing strategies and enhance performance. Collaborate with KAM to drive effectively channel deployment strategies and tactics. Plan and execute omnichannel campaigns, including implementation of DDCx UJs, Rep to digital UJs and content planning across broader channel mix. Support the development of budgets, forecasting sales figures and assessing KPIs. Be accountable for A&P tracking and management Manage x-matrix stakeholders and third parties to execute flawlessly, including CSO, MOC, media agencies and relevant Regional and Local stakeholders. Align with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals. Carry out monthly campaign performance analysis, analysing all relevant data sets including CSO KPIs, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives. Report to Omnichannel lead to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting and prioritization process with MOC and 3rd party vendors to ensure timely execution of campaigns, channels and CSO material delivery with appropriate governance. Own the development, implementation & continuous optimization of customer-centric digital framework Lead and inspire a dynamic commercial team, promoting a culture of continuous learning, growth, and collaboration. Drive innovation in marketing practices, leveraging the latest technologies and trends to stay ahead of the competition. Why You? Necessary qualifications and skills: Previous experience as Brand/Product manager Experience in A&P management and product forecast Significant experience with pharma and omnichannel execution of content and user journeys. Understanding of competitive dynamics within pharma industry Robust understanding of Customer segmentation & targeting Hands on experience of content development and copy approval, i.e. Content Lab Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders High accountability & track record of successfully delivering critical complex projects. Fluent English and Polish Why GSK? Career at one of the leading global healthcare companies Attractive reward package (competitive salary, annual bonus & awards for outstanding performance, recognition awards for additional achievements and engagement, holiday bonus) Company car of car allowance Possibilities of development within the role and company’s structure Life insurance and pension plan Hybrid working model Open and inclusive environment which is supportive and welcoming of all diversity strands (gender, race, ethnicity, sexuality, disability, or any other characteristic) Private medical package with additional preventive healthcare services for employees and their eligible counterparts Sports cards (Multisport) Personalized learning approach (mentoring, online trainings’ platforms: Pluralsight, Business Skills, Harvard Manage Mentor, Skillsoft and external trainings) Extensive support of work life balance (flexible working solutions including working from home possibilities, health & wellbeing activities) Supportive community and integration events Modern office with creative rooms, fresh fruits everyday Free car and bike parking, locker rooms and showers Inclusion & Diversity at GSK: Inclusion and diversity at GSK are key for our success. If you need any adjustments in the recruitment process due to health reasons, please get in touch with our Recruitment Team (pl.recruitment-adjustments@gsk.com) to further discuss this today. #LI-GSK #LI-Hybrid #LI-DEI Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.