Function: Marketing Location: La Lucia; Katherine Street (Sandton) Terms & Conditions: Full-Time; Permanent Unilever is hiring for a Power Brand Demand Creation Lead Shield - South Africa ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. JOB PURPOSE • The Power Brand Lead, reporting to the BPWC Demand Creation Head, acts as the brand custodian. They are responsible for the equity, growth, and social-first strategy of their assigned brand. • The Power Brand Lead is the driving force behind crafting and executing a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives. • The Power Brand Lead is responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving multi-year innovation to deliver achieve ambitious business objectives, UBS and brand power. • The Power Brand Lead is the primary escalation point for all PR, community and reputation management issues related to their brand. • The Power Brand Lead is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement. WHAT WILL YOUR MAIN RESPONSIBILITIES BE • Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity. • Lead an integrated Demand Creation squad to develop and execute social first marketing plans in market for their brand driving profitable growth, market share and brand power. • Lead quarterly OKR planning and execution for the Power Brand, delivering ambitious targets, tracking progress, and holding teams accountable for achieving results. • Lead and own the development of best-in-class brand experiences across all touchpoints, building brand connection, driving brand marketing objectives, JTBD and UBS. • Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation squad and external agency partners to deliver seamless consumer experiences. • Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image. WHAT YOU WILL NEED TO SUCCEED Experiences & Qualifications • Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, holding people accountable, decisive decision making and driving business growth and brand power. • Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle). • Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, instore and traditional media. • Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth. • Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies. Additional Desirable Experience • Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media. • E-commerce Experience: Experience developing and executing e-commerce strategies, managing online sales channels, and optimising the digital customer experience. • Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions. • Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis. Skills Strategic Brand Management: • Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends. • Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression. • Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. Marketing & Innovation: • Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, instore and traditional media. • Insight: Strong understanding of consumer behaviour, community insights, market trends, shopper insights and competitive dynamics within the relevant industry. • Product Understanding: Indepth understanding of the brand formulation and how to bring product superiority to life during the shopper journey to drive desire. Leadership & Collaboration: • Team Leadership & Management: Proven ability to lead, inspire, and develop high[1]performing teams, fostering a collaborative, accountable and decisive, results-oriented culture. • Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels, creating commitment and achieving ambitious business impact. • Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships. Financial & Analytical Acumen: • Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth. • Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure and maximising return on investment, and derive actionable insights. Leadership • You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins. • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed. • Critical SOL (Standards of Leadership) Behaviors + PASSION FOR HIGH PERFORMANCE: We are hungry to win together, prioritise ruthlessly and own the outcome. + PERSONAL MASTERY: We bring our best, whatever the challenge. + TALENT CATALYST: We inspire people to grow, with support and honesty. + CONSUMER & CUSTOMER LOVE: We delight our consumers and serve our customers better than anyone else. + PURPOSEFUL IMPACT: We care deeply about delivering positive impact for business, people and planet. + AGILITY: We are curious, courageous and adaptable to change. Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento. Job Category: Marketing Job Category: Commercialisation Job Category: Márketing Job Type: In-Market Marketing Manager Industry: Unilever_Experienced_Professionals