The Junior PPC Specialist is expected to ensure that all paid ads platforms (i.e., Facebook Ad, Google Adwords, LinkedIn, Instagram, TikTok ads, and other emerging platforms), accounts, and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines. Below are his/her responsibilities:

End-to-end management of the paid ad platform campaigns of the company and its clients to ensure adherence to the agreed goals and objectives (i.e., tracking & monitoring of relevant KPIs and metrics, analysis of results, and optimization of campaigns to maximize ROI) Assist in the creation and execution of paid campaign strategies based on the market and client needs; including the full PPC planning from but not limited to, media planning, keyword research, campaign optimization, ad copywriting, and analytics integration that would provide significant and quality returns to the business. Manage budgets to ensure optimal allocation of resources. Open to experimenting and testing, while proactively optimizing campaigns. Translate and visualize analytic reports to performance reports that provide business insights and recommendations. Implement relevant A/B testing on campaigns necessary to improve campaign performance. Collaborate with cross-functional teams such as creatives, tech, content, and other members to produce creative and engaging campaigns.