Develop and execute comprehensive PR strategies to enhance the company's brand image and reputation Build and maintain strong relationships with media outlets, influencers, and industry partners Manage the company's media relations, including press releases, interviews, and media events Monitor and analyze media coverage, social media, and industry trends to identify opportunities and mitigate risks Collaborate with the marketing team to ensure consistent messaging and branding across all channels Provide crisis management support and develop effective response plans Measure and report on the success of PR initiatives, using data-driven insights to optimize strategies