Posting Closes: February 28, 2025 @ 4:00 pm (MST)
Compensation: based on education and experience
Employment Status: Full-time
Servus is growing! We are currently looking for a full-time Pricing and Campaigns Support Analyst for our Products and Pricing team.
Servus Credit Union is Alberta's largest member-owned credit union, known for building strong, resilient communities by helping our members feel good about their money. One of Canada's Best Managed Companies for 20 consecutive years and ranked as one of the top banks in Canada on Forbes World’s Best Banks list for two years in a row, we are a team of smart, gutsy, and driven individuals.
Reporting to the Leader of Pricing and Campaigns, the Pricing and Campaign Support Analyst plays a key role in supporting the strategic analysis of pricing strategies and campaigns to optimize revenue and member acquisition in the financial industry. This role involves analyzing market trends, evaluating pricing models, and providing recommendations for promotional campaigns to ensure competitiveness and profitability. The analyst collaborates with cross-functional teams, including marketing, sales, finance, and product development, to drive data-driven decision-making.
More specifically, the scope of your responsibilities will include, but are not limited to:
Develop, analyze, and refine pricing strategies for financial products, ensuring alignment with business objectives and market conditions. Monitor competitive market trends and assess the impact of pricing changes on member behavior and profitability. Design and evaluate targeted marketing campaigns, using data-driven insights to optimize performance and return on investment (ROI). Provide insights on pricing elasticity and recommend adjustments to enhance revenue generation. Work closely with cross-functional teams, including Product, Marketing, Risk, and Finance, to align pricing and campaign strategies with organizational goals. Partner with IT and Data teams to enhance pricing tools and reporting capabilities. Conduct deep-dive analysis into member segmentation, transaction patterns, and campaign effectiveness to enhance decision-making. Utilize statistical modeling, predictive analytics, and A/B testing to measure the impact of pricing adjustments and marketing initiatives. Support the development of dashboards and reports to track pricing performance and campaign KPIs. Ensure compliance with internal policies, regulatory requirements, and industry best practices related to pricing and promotional activities.