Primary Purpose

To experience Mountaire's culture first-hand and provide additional exposure of Mountaire's family-oriented work environment.  Fulfill all designated duties within each specialized area of operation for the duration of the internship. This program is intended to provide learning opportunities by working hands-on with mentors and completing assigned projects. The intern will play a pivotal role in developing and executing a targeted marketing plan to re-engage past customers and attract new farmers to sell their grain to our company. This project will involve:

Data Analysis:
Analyzing historical customer data to identify key trends and patterns in farmer behavior.
Segmenting the farmer base based on factors such as location, crop type, and past transaction history.
Developing a scoring system to prioritize potential customers based on their likelihood to re-engage or convert. Marketing Campaign Development:
Creating tailored marketing campaigns for different segments of farmers, including personalized messaging and offers.
Developing a mix of marketing channels, such as direct mail, email, social media, and digital advertising, to reach the target audience effectively.
Collaborating with the marketing team to design and produce marketing materials. Campaign Execution and Measurement:
Implementing the marketing campaigns and tracking their performance.
Analyzing campaign metrics to measure effectiveness and make necessary adjustments.
Providing insights and recommendations for future marketing efforts.              

Primary Project 

Gain experience in data analysis, marketing strategy, and campaign execution. Develop a marketing plan to boost farmer retention and acquisition. Learn about the agricultural industry and grain marketing. Enhance skill in data-driven decision-making and project management.  Collaborate with marketing professionals and explore various marketing channels.
 

Duties/Activities Required by Job 

Complete assigned project identified by department mentor Attend weekly seminar series across different Mountaire facilities All interns must be available to travel to Delaware during the last week of the program for final presentations (August 5 - 7, 2025) All interns are required to complete a 10 minute presentation on their project at the conclusion of summer. Presentations will take place in Millsboro, DE at the Administrative Building during the week of August 4-8th.  All interns must complete a mid-way evaluation (week 5) along with a final evaluation (week 10)

Education/Experience Requirements 

Must be currently enrolled and pursuing an Associate or Bachelor's degree at an accredited college or university. Data Analysis: Proficiency in using data analysis tools (e.g., Excel, Google Sheets, SQL) Marketing Fundamentals: Basic understanding of market segmentation, targeting, and marketing mix Communication Skills: Excellent written and verbal skills  Problem-Solving: Ability to analyze and solve complex problems. Organization: Strong organizational skills to manage multiple tasks and deadlines. Creativity: Ability to think creatively and develop innovative marketing strategies. Attention to Detail: Meticulous attention to detail to ensure accuracy in data analysis and campaign execution. Technical Proficiency: Familiarity with marketing automation tools and digital marketing platforms (e.g., CRM systems, email marketing software). Agricultural Industry Knowledge: A basic understanding of the agricultural industry and grain markets is beneficial but not required. Preferred Skills: Experience with market research or customer relationship management, knowledge of graphic design or content creation, and proficiency in data visualization tools (e.g., Tableau, Power BI).