Boston, Massachusetts
1 day ago
Principal, Entertainment Marketing, Global - Converse

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

ABOUT OUR TEAM

Our Global Entertainment, Sport and Community Marketing team is a diverse group of industry experts who work directly with individuals pushing culture and sport forward. The team identifies and maintains key relationships and collaborations that help serve our brand and inspire our consumer.

WHO WE ARE LOOKING FOR

As part of our Global Entertainment, Sport and Community Marketing team, the Director of Entertainment Marketing will implement the strategic vision for Entertainment through work with our Icons and Emerging Icon talent. This individual will need the skills to set strategy and execute against complex journeys from product creation through go-to market. We're looking for someone who is self motivated and self sufficient, has the unique ability to work in ambiguity, and brings both the brand and partner visions together with a delicate balance of art and science. If this sounds like you, keep reading to learn more!

WHAT YOU WILL WORK ON

You are responsible for developing and fostering strong relationships with global entertainers and influencers to drive marketing strategies through these relationships and leaders in the creative industry. As an integral part of the team, you will:

Leverage relationships to identify talent for brand integration – both long and short term opportunities where Converse can “be there first” with talent that inspires our consumerBuild product and brand journeys with our signed IconsDrive innovation through industry knowledge to develop relative events, product placement, and product visibility on key influencersReimagine a best-in-class seeding offense – developing the strategy and execution of a new planYou’ll work closely with cross-functional brand and business partners at the Global and Geo level to ensure that Converse gets maximum value from our partnershipsSet global entertainment strategy and direction (music, TV, & film) to be driven through geographyImplement quick response strategic plans to capitalize on rapid entertainment industry changes to maintain Converse's competitive edgeLead with collaboration, a growth mindset, be data driven, and remain passionate about key priorities

WHO YOU WILL WORK WITH

You will report to the Sr. Director of Entertainment, Sport and Energy Marketing and work directly with the Product teams. You will work closely with our Social, Digital, Comms, Brand Creative, Legal, and Brand Management teams (Global and Geo) to ensure Entertainment Marketing efforts support brand and business objectives.

WHAT YOU BRING

6+ years of Entertainment industry knowledgeBachelor’s degree or equivalent combination of education, experience, or trainingTalent management, critical thinking, and negotiation skillsPartnership management; ability to develop and use internal and external partnershipsExcellent communication skills, both written and verbalDemonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort with ambiguityExperience driving marketing offense connecting with specific target audiencesStrong understanding of full funnel marketing with a focus primarily on top of funnelDeep industry contacts across the fields of music, celebrity, TV & filmEnterprise thinking, end-to-end business knowledgeAbility to drive interpersonal alignment at all levels of the organizationProven experience achieving results in a balanced way, serving our consumers and partners, while engaging and growing our people in a safe and people-first environmentStrong cross functional collaboration while striving for outstanding resultsDemonstrated contractual knowledge and experience

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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