Find your future at United We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000 connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what’s next with us. Let’s define tomorrow together.

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job Overview and Key Responsibilities:

As Principal - Loyalty Marketing, you will support the development of marketing strategies and brand positioning for the MileagePlus Program, co-brand cards, with a focus on partnership initiatives to drive and articulate value for members and cardholders. This role combines brand marketing strategy and execution, helping to craft compelling marketing programs, while ensuring consistency with both the MileagePlus and United brand voice and positioning.

Lead and oversee the development of integrated marketing programs that support the goals and priorities of the Loyalty departmentDrive partner marketing efforts to drive customer value, enhance partner engagement, and contribute to increased accrual, redemption and media opportunitiesCreate marketing materials that support loyalty campaigns and enhance the overall customer experience within the MileagePlus programImplement loyalty engagement and membership acquisition strategiesFoster relationships with critical stakeholders, external agencies and partners to drive maximum impact and facilitate clear communicationEnsure consistency in the application of the MileagePlus brand’s look, feel, and messaging across all touchpoints

NOTE: This position provides a hybrid work arrangement including 50% of the time spent working onsite at our Chicago office location and 50% remotely.

Find your future at United We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000 connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what’s next with us. Let’s define tomorrow together.

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job Overview and Key Responsibilities:

As Principal - Loyalty Marketing, you will support the development of marketing strategies and brand positioning for the MileagePlus Program, co-brand cards, with a focus on partnership initiatives to drive and articulate value for members and cardholders. This role combines brand marketing strategy and execution, helping to craft compelling marketing programs, while ensuring consistency with both the MileagePlus and United brand voice and positioning.

Lead and oversee the development of integrated marketing programs that support the goals and priorities of the Loyalty departmentDrive partner marketing efforts to drive customer value, enhance partner engagement, and contribute to increased accrual, redemption and media opportunitiesCreate marketing materials that support loyalty campaigns and enhance the overall customer experience within the MileagePlus programImplement loyalty engagement and membership acquisition strategiesFoster relationships with critical stakeholders, external agencies and partners to drive maximum impact and facilitate clear communicationEnsure consistency in the application of the MileagePlus brand’s look, feel, and messaging across all touchpoints

NOTE: This position provides a hybrid work arrangement including 50% of the time spent working onsite at our Chicago office location and 50% remotely.

What’s needed to succeed (Minimum Qualifications):Bachelors degree in Marketing, Advertising, Digital Media, Social Media Marketing, Business or equivalent experience4 years in marketing, communications and/or advertising, ideally in airline and loyaltyEntrepreneurial role with a start-up mentality. This role requires strong aptitude for working through ambiguity in a fast-paced environmentDeep marketing tactical experience, managing integrated campaigns, liaising with creative teams/agencies and contributing creative ideasProject Management skills and experience to drive accountability and timely, quality delivery of outputsCross functional experience working with business leadership on marketing needsAbility to drive and extract Partnership value through alignment of objectives and the creation of win-win strategiesExcellent verbal and written communication skillsMust be legally authorized to work in the United States for any employer without sponsorshipWhat will help you propel from the pack (Preferred Qualifications):M.S. in Marketing and Communications or a relevant technical or business (MBA) post graduate degreePartner marketing experienceWhat’s needed to succeed (Minimum Qualifications):Bachelors degree in Marketing, Advertising, Digital Media, Social Media Marketing, Business or equivalent experience4 years in marketing, communications and/or advertising, ideally in airline and loyaltyEntrepreneurial role with a start-up mentality. This role requires strong aptitude for working through ambiguity in a fast-paced environmentDeep marketing tactical experience, managing integrated campaigns, liaising with creative teams/agencies and contributing creative ideasProject Management skills and experience to drive accountability and timely, quality delivery of outputsCross functional experience working with business leadership on marketing needsAbility to drive and extract Partnership value through alignment of objectives and the creation of win-win strategiesExcellent verbal and written communication skillsMust be legally authorized to work in the United States for any employer without sponsorshipWhat will help you propel from the pack (Preferred Qualifications):M.S. in Marketing and Communications or a relevant technical or business (MBA) post graduate degreePartner marketing experience