Description Principal Category Brand Strategist - Categories will be responsible for developing and executing brand strategies for high-priority product categories in Japan. Acting as a trusted partner to category teams, they will ensure Big Bet growth goals are supported by cohesive and forward-thinking marketing plans that align with XCM processes, timelines, and financial cycles. This is a highly collaborative role requiring strategic acumen, excellent communication skills, and a proactive approach to problem-solving. The person will work to embed marketing expertise into category teams, influence GTM (go-to-market) strategies, and deliver on our collective mission of driving long-term success for these key growth areas. Key job responsibilities Strategic Leadership - Serve as the primary marketing lead for designated "big bet" categories in the JP Amazon Business. - Develop comprehensive 3-year brand strategies in collaboration with category teams, aligning with corporate goals and mass advertising priorities. - Own the marketing strategy for these categories within the central marketing team, ensuring alignment with both internal and external stakeholders. Category Partnership - Act as a consultant for category teams, integrating marketing expertise into their GTM strategies. - Proactively educate category teams on marketing processes, creative development lead times, financial cycles, and other critical workflows. - Facilitate collaboration and visibility to prevent last-minute asks and misaligned goals. Execution & Implementation - Partner with creative, media, and analytics teams to deliver effective, high-quality campaigns for big bet categories. - Drive the end-to-end brand strategy and campaign execution in alignment with category priorities. - Advocate for and secure resources necessary to meet growth objectives. Stakeholder Management - Build strong relationships across product, finance, and creative teams to align priorities and foster collaboration. - Act as a key liaison between central marketing and category teams, ensuring mutual visibility and alignment. - Present strategic recommendations and campaign results to senior leadership. Continuous Improvement - Establish feedback loops to refine processes and improve collaboration between marketing and category teams. - Identify gaps in category marketing knowledge and provide training or resources as needed. - Stay ahead of industry trends and competitor strategies to inform brand plans. About the team Visit Business Introduction and Employee Interviews (https://www.amazon.co.jp/b?ie=UTF8&node=5121596051) Amazon is striving to be Earth’s Best Employer. Want to learn about Amazon's employee diversity and inclusion efforts? Visit About Amazon. https://www.aboutamazon.jp/news/working-at-amazon/?utm\_source=hr&utm\_medium=owned&utm\_campaign=working2022 5121596051 Basic Qualifications - 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams - Fluency in English Preferred Qualifications - Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging - Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives - Business level Japanese Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.