The Opportunity:

Medical Information & Communication (MIC), a function in US Medical (USM), focuses on broadening opportunities for patient access to our medicines by ensuring that health care stakeholders have the scientific evidence and the confidence in that evidence to make informed treatment decisions. MIC has a pivotal role in bridging internal partner functions (including USMA, Research, Product Development, Commercial, and Government Affairs) and collaborating across the dynamic health ecosystem to ultimately deliver better patient outcomes while making care more accessible and affordable for all.

Position Overview

The Principal Content & Evidence Submission Strategy Lead is focused on developing the medical communications strategy and implementation plan in support of the medical priorities of the Medical Network and the Squad in the assigned therapeutic area(s). Their expert understanding of the complex and competitive therapeutic area (TA) landscape and continuous use of customer insights inform the development and refinement of the communications strategy. They partner closely with their Content Design & Execution counterparts to ensure pull-through of content strategy across multiple channels in their assigned therapeutic area(s) to ensure scientifically accurate, strategically impactful, and customer-focused communications to patients, healthcare professionals (HCPs), and access stakeholders. The key responsibilities of this role include strategic planning, orchestration, medical review of scientific content for customer engagement, and strategic application of customer insights for patient impact. 

This role requires a presence at our South San Francisco Genentech Campus

Relocation benefits are offered on this posting

Core Accountabilities

Strategy/Planning

Act as a strategic thought partner to drive and develop the US content strategy, US core scientific story plus communication and content plans to be strategically aligned with therapeutic area medical priorities, accounting for customer types and insights, delivering impactful results, and innovating with cross-functional teams to solve complex issues that impact patients, HCPs, and access stakeholders

Influence and lead collaborative work with Global Scientific Communications, Medical Science Liaisons, Medical Executive Directors, Medical Directors/Medical Science Directors, Medical Partners, Health Economics and Outcomes Research (HEOR), Digital Medical, insights & analytics, and customers of the respective TA to develop and refine the US scientific narrative plus communication and content plans

Partner with the Content and Access Excellence team to define the TA-level KPIs/impact measures and provide the relevant input needed to ensure that patient impact is being captured. Leverage the insights from these measures to continually evolve the TA content strategy and delivery 

Act as a Medical Information & Communication clinical expert of the assigned molecule/product area(s) to internal and external customers; maintain an in-depth understanding of the therapeutic areas landscape assessments, typically created by internal partners, and pull through insights to develop the US content strategy and plan as well as the evidence submission strategy and plan

Elevate our own and our partners’ understanding of the target audience (types of patients, HCPs, and population health decision makers) and overall organizational plan for customer outreach and identify the right type of content to be developed for different customers and channels (e.g. digital channels, USMA Contact Center, Field Medical, etc.)

Inform the development of medical plan strategies and tactics through the strategic use of Medical Information & Communication/Medical Affairs insights.  For positions in Oncology, lead the research, analysis, forecast, and identification of evidence gaps for listing in National Comprehensive Cancer Network (NCCN) guidelines. Develop and execute on the NCCN submission strategy to deliver impact for patients. For positions in OMNI, lead similar activities for the TA-specific guideline(s) as needed

Orchestrate and Guide Business to Deliver Impactful Content

Independently break down complex problems into distinct parts to simplify complexity, manage uncertainty, understand and anticipate interdependencies, summarize and make recommendations back to the business based on the insights gathered

Provide guidance and manage work activities of others to accomplish goals and objectives

Measure the impact of our function’s content and strategies, and communicate these findings to key partners to strengthen collaboration and trust

Ensure that rigor and timeliness of analytical methods are appropriate in the context of the business priorities

Partner with stakeholders across USMA, Genentech, and Roche to break down silos to achieve results for the medical priorities

Ensure our partners understand the issues and the potential business impact of the key trends, themes or other evolutions in the external legal and regulatory landscape that relate to the work of Medical Information & Communication in the relevant therapeutic area(s)

Independently lead departmental, cross-functional, and interdisciplinary team meetings and projects involved with complex issues, and contributing to inter- and intra-departmental business decisions

Proactively research, analyze and communicate key trends, themes, or other evolutions in the external legal, regulatory, and access landscape that relate to the work of Medical Information & Communication in the relevant therapeutic area(s); innovate, develop, and contribute to updating and implementing departmental policies, procedures, and guidelines based on this knowledge

Medical Review

Provide medical review and input on the development/use of scientific and promotional materials, and manage review processes (Product Review Committee [PRC], Reprint Dissemination Committee [RDC]) in close partnership with Medical Partners, Commercial Regulatory and Legal

Consistently approach interactions with clinical integrity and the highest professional ethics in accordance with guidelines, direction, and key strategies

Who you are:

Required Qualifications

You have an advanced Clinical/Science Degree required (e.g. PharmD, PhD, MD, etc.)

3+ years’ relevant industry work experience 

1+ years’ clinical experience

Significant experience with all aspects of healthcare communications activities

Demonstrated experience with strategic planning, prioritizing and management of high-level initiatives and projects

Superb collaboration and communication (oral and written) skills in developing strong partnerships with cross-functional peers

Substantive understanding and exposure to corporate legal and compliance groups, and is knowledgeable of issues related to good clinical practice (GCP), Office of Inspector General (OIG) guidelines, US Regulatory/FDA requirements, drug access and other guiding or controlling elements of our business

Complies with all laws, regulations, policies, and procedures that govern the conduct of Genentech Principles

Preferred Qualifications

7+ years’ relevant industry work experience 

7+ years’ medical communication experience 

2 or more years’ clinical experience or equivalent experience 

Extensive project management experience 

This role requires a presence at our South San Francisco Genentech Campus

Relocation benefits are offered on this posting

The expected salary range for this position based on the primary location of South San Francisco, California is $182,100/yr to $338,300/yr.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

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Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.