Description Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale. We seek a seasoned leader to join us as Principal, GTM Twitch. This new role will responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and competitive positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this individual will be an independent thinker who can make convincing, information-based arguments. Key job responsibilities * Drive the vision and the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings. * Maintain firm grasp of video, display and social media advertising market and competitive trends to identify and assess opportunities. * Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources. * Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams. * Analyze and recommend trade-offs between price, volume and yield-generating strategies. * Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets. * Drive growth of Twitch advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc. * Track quarterly sales pacing (to budget revenue and/or other goals), and recommend adjustments to GTM strategies or tactics as appropriate. * Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs. * Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives. * Partner with cross-functional leads across the Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support. * Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions. About the team Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization. Basic Qualifications - 7+ years of professional or military experience - 7+ years of developing, negotiating and executing business agreements experience - Bachelor's degree - Experience developing strategies that influence leadership decisions at the organizational level Preferred Qualifications - Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner - A strong track record in developing and launching digital advertising go-to-market strategies Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.