Role Summary:

As a Principal Marketing Manager, Distribution, you will be responsible for managing the strategic marketing relationship with Red Hat's key distributors across North America. This role focuses on driving partner growth through collaborative marketing initiatives, aligning distributor strategies with Red Hat’s business priorities, and empowering distributors to expand their reach into multiple channels. The ideal candidate is a highly creative, metrics-driven, and strategic marketer with a deep understanding of the distribution business model, exceptional communication skills, and the ability to educate internal stakeholders on the value of distribution.

What you will do:

Strategic Partner Marketing:

Act as the primary marketing advisor for NA Distribution partners, driving growth through co-marketing strategies that align Red Hat’s objectives with distributor goals. 

Collaborate with Global Distribution Marketing teams and support North American Distribution Partner Account Managers (PAMs) by crafting impactful marketing plans.

Program Development, MDF Management and Performance:

Manage Marketing Development Funds (MDF) to ensure proper allocation, execution, and ROI. 

Collaborate with ecosystem sales and marketing to align initiatives with corporate priorities, focusing on growth in key verticals, product categories, and customer segments.

Execute multi-channel campaigns (events, digital, social, content syndication) that maximize distributor impact and align with Red Hat’s strategies.

Track campaign performance and provide actionable insights for continuous improvement. 

Participate in quarterly business reviews (QBRs) to maintain accountability and alignment.

Partner Enablement and Communication:

Educate Red Hat's internal teams on the value of the distribution model. 

Act as a key liaison between Red Hat and distributors, ensuring effective communication and joint alignment through regular updates and ongoing dialogue.

Enable PAMs and internal stakeholders to scale Red Hat’s ecosystem through distribution.

What you bring:

10+ years of partner marketing experience, preferably within distribution.

Proven ability to manage complex ecosystems, including distribution and reseller models.

Expertise in co-marketing, demand generation, MDF management, and partner enablement.

Strong creative and strategic thinking with measurable, data-driven outcomes.

Excellent communication and relationship-building skills with executive presence.

Analytical mindset with the ability to leverage limited metrics for decision-making.

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Familiar with CRM, PRM, and marketing automation tools (e.g., Salesforce, E2O).

The salary range for this position is $116,640.00 - $192,390.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits
●    Comprehensive medical, dental, and vision coverage
●    Flexible Spending Account - healthcare and dependent care
●    Health Savings Account - high deductible medical plan
●    Retirement 401(k) with employer match
●    Paid time off and holidays
●    Paid parental leave plans for all new parents
●    Leave benefits including disability, paid family medical leave, and paid military leave
●    Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application-assistance@redhat.com. General inquiries, such as those regarding the status of a job application, will not receive a reply.