San Diego, California
1 day ago
Principal Marketing Manager
Job Overview

At TurboTax, we are currently looking for a creative and results-driven leader to lead select brand & creative work. In this role you will work directly with our marketing strategy partners and our creative agencies (both internal and external) to develop creative strategies and execution across channels including TV/video assets, digital, audio, OOH, local activations and more in service of the team’s advertising strategy and TurboTax business targets. This role will report to the Group Marketing Manager of Brand Creative on the TurboTax marketing team.

As the Principal Marketing Manager, Brand Creative, you will be responsible for managing the creative strategy and direction for selected campaigns, collaborating with agencies and partners along with our internal media and partnerships team. You will be responsible for gathering data and insights to create best-in-class creative briefs and evaluate creative strategy and execution against our brand foundation. Your work will be critical in delivering a both results-driven creative and a cohesive brand voice across all channels and the delivery of our consideration, awareness, acquisition and retention goals. You will play a key role in developing innovative creative strategies and partnering closely with our media and activation teams to bring holistic strategies to market. Your work will deliver on our deep passion for customer obsession, innovation and bringing financial progress to our customers.

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