Description The Customer Channels Technology (CCTech) team at AWS is responsible for providing customer-centric marketing technology solutions. Our vision is to deliver unparalleled, unified customer experiences across channels, enabling global growth. The team's mission is to provide integrated, personalized experiences that help customers easily explore AWS services and find tailored solutions. Key tenets include optimizing for customer experience, building unique solutions, simplifying the tech stack, embracing fast MVPs, and promoting self-service. The team focuses on four pillars: Integration, Personalization, Optimization, and Automation. As a Principal PMT for Data and Analytics, you will be responsible for managing the lifecycle of data and analytics products with significant impact. You will own and define the lifecycle of a suite of data and analytics products, inclusive of defining product strategy, feature design, technology approach, and roadmap priorities. You will influence the strategic direction for both business and technology across the engineering organization. Your work will span tactical execution to strategic vision and planning. You will own and define the 3-5 year data strategic vision, long-term roadmap, and drive teams to execute on that vision. You will drive alignment across stakeholders, make trade-off decisions, and serve as a mentor to the PMT community. As a Principal PMT, you will have a deep technical understanding to assess technology impacts, recognize complex designs, evaluate emerging technologies, and ensure solutions meet scalability and innovation needs. Within CCTech, you will be a critical part of the team, owning and managing data and analytics products that revolutionize how we market to our customers. You will thrive in highly ambiguous situations, working backwards from customer pain points to develop scalable data and analytics solutions that impact them. Utilizing deep technical understanding, you will assess technology impacts, recognize complex designs, evaluate emerging technologies like Gen-AI, and ensure data and analytics solutions meet scalability and innovation needs. You will define product value propositions and drive strategic product communications across the organization, engaging with executives and stakeholders. Additionally, you will participate, share knowledge, collaborate, attend, and present at internal conferences. Our environment is fast-paced. The ideal candidate will be a self-starter, endlessly curious, detail-oriented and highly organized. Strong communication skills (both oral and written) are critical. Key job responsibilities • Translate complex and ambiguous business problems into crisp data product strategies and roadmaps • Lead definition data products vision, own the 3-5-year strategic direction and long-term roadmap for a suite of products • Develop and implement a comprehensive data strategy and framework for building a customer-centric martech stack. • Translate the technology roadmap into a marketing architecture (Marchitecture) that is easy to digest and understand. • Conduct a detailed audit of current martech tools and usage, identifying redundancies and opportunities for improvement. • Stay up to date on the latest advancements and shifts in marketing technology and customer behaviors to ensure our martech stack meets evolving customer needs. • Collaborate with AWS Marketing engineers, product and program managers, as well as Customer Experience and other Marketing Technology teams. • Connect the dots across multiple internal teams on strategic decisions or new martech solutions, to ensure cohesive martech strategies, communication, and alignment where needed. • Partner with data science and engineering teams and relevant stakeholders to incorporate the latest personalization, LLM, and GenAI capabilities or enhancements into our martech systems to improve CX, velocity, automation, and ease of marketing tasks. • Partner with engineering leadership to establish a maturity model and deprecation framework for outdated or duplicative martech tools. • Lead data gathering and analysis efforts to measure customer impact and effectiveness of new Martech tools. • Drive the continuous monitoring and optimization of the martech stack, ensuring it remains flexible and adaptable to changing business needs. • Collaborate with the CCTech team to improve agility and speed in bringing new technologies to market. • Serve as the primary liaison between marketing leadership and technical teams, translating complex technical concepts into clear, actionable insights for marketing stakeholders. About the team The Customer Channels Technology delivers integrated and personalized experiences across our inbound and outbound channels, so customers can easily explore AWS services, and find solutions tailored to their needs. Through our interconnected technology solutions, we will increase customer delight, streamline stakeholder operations, and drive accelerated revenue growth. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Basic Qualifications - Bachelor's degree - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - 10+ years of product or program management, product marketing, business development or technology experience - Experience owning data-centric products Preferred Qualifications - Experience working directly with Engineers on product enhancements - Experience leading engineering discussions around technology decisions and strategy related to a product - Deep understanding of data and analytics technologies, marketing technology (martech), and customer experience (CX) best practices. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.